For Loan Officers Who Are Tired Of Asking
Stop Asking Agents for Referrals. Start Running Their Listing Ads.
Every loan officer in your market is buying the same coffee and making the same ask. Walled Garden lets you show up with something they actually want instead: professional Facebook and Instagram ads on their listings, launched in about 60 seconds, paid for on their card, with the buyer leads coming back to you.
$497/month plus a one-time $497 setup fee · Month to month · Cancel anytime · Unlimited agent partners
Jordan Miller
Agent partner
You launch the campaign
Just Listed campaign
Billed to agent card
Leads flow back to you
Sarah Chen
(602) 555 0142Marcus Reed
(480) 555 0198You are competing on being likable. That is a terrible position.
Think about what an agent's phone looks like. Six loan officers, all texting. All offering lunch. All asking the same question in slightly different words.
"Anyone you can send my way?"
You are good at your job. That is not the issue. The issue is that being good at your job is invisible from the outside, and everyone competing with you says the same thing about themselves.
So the agent picks based on whoever they like most, or whoever they saw most recently, or whoever their broker told them to use. You are competing on charm and timing.
The loan officers pulling ahead in this market flipped it. They stopped arriving with an ask and started arriving with an offer.
Messages
6 unreadLoan Officer #1
Hey! Coffee this week?
Loan Officer #2
Anyone you can send my way?
Loan Officer #3
Lunch on me Thursday?
Loan Officer #4
Got any buyers needing pre-approval?
Loan Officer #5
Just checking in!
You
I'd like to run the Facebook ads for your next listing. Want me to?
What if you walked in and said this instead?
"I'd like to run the Facebook ads for your next listing. Want me to?"
Twelve words. Read them again and notice what is not in there. There is no ask. No favor. No "if you ever have anyone." You are handing them something.
Here is why it lands. Your agent knows they should be advertising their listings. They also know they are not going to learn Facebook Ads Manager, and they are not going to spend $1,500 a month on an agency. So that listing goes on the MLS, gets posted to their story, and waits.
You are offering to solve it. For free, from their perspective, because they only ever pay for the ads themselves.
And the buyer leads those ads generate come back to you.
Three steps. About sixty seconds each.
Your agent partner saves their card
Your agent partner saves their card
You send them a link. They land on your branded page, enter their own card, and they are set up. You never handle a credit card number, never front a dollar of ad spend, and never chase anyone for payment.
- Card is stored securely by the payment processor, not by youEvery dollar of ad spend bills to the agent, not to your budgetAdd as many agent partners as you can sign, with no seat fee
You paste a listing URL
You paste a listing URL
Zillow, Realtor.com, their IDX link, whatever they have. The platform pulls the photos, the price, the beds and baths, then generates four complete ad designs and writes the copy. Pick your favorite and set the budget.
- Photos, price, beds and baths pulled straight from the listing pageFour finished ad designs with written copy, ready to reviewStarting budgets run $10 to $20 per day, set by you
Just Listed
Open House
Price Reduced
Coming Soon
Swipe to see all four
Just Listed
Open House
Price Reduced
Coming Soon
The ads run. The leads come to you.
The ads run. The leads come to you.
Facebook and Instagram, across feed, stories, and reels. Buyers fill out a form with name, email, and phone. Those leads route wherever you tell them, including straight into your CRM.
- Placements across feed, stories, and reels on Facebook and InstagramMeta Special Ad Category compliance handled automaticallyName, email, and phone routed to you the moment a form is submitted
You never open Facebook Ads Manager. Not once.
Your own advertising platform, under your name
A complete branded infrastructure for loan officers who want to become the marketing partner their agents cannot replace.
Your branded platform
Your own site at yourname.walledgardenhq.com. Your logo, your brand. Agents log in to your platform, not to some vendor's software.
Unlimited agent partners
Ten agents or a hundred. There is no per-agent fee and no seat limit. Add them as fast as you can sign them.
Cards on file
Each partner's card sits securely on your platform and covers their own ad spend. You are never the middleman on payment.
The 60-second campaign builder
Listing URL in, four finished ad designs and written copy out. Trained on thousands of real estate campaigns.
Video ads
Turn any listing's photos into a cinematic short video with motion. No editor, no outsourcing.
Real targeting
Fifty thousand data points behind the audience selection. Target by address, city, zip, or county. Upload a CSV of your database to build a custom audience. Install the pixel and retarget everyone who visits your site.
Lead routing that actually works
Text and email notification the moment a lead comes in, plus direct integration with 22 CRMs including Follow Up Boss, plus Zapier. It also embeds inside GoHighLevel so you can fire an automated text within seconds.
Sub-accounts for your agents
If an agent wants to log in and run their own campaigns inside your platform, they can, and the $97 monthly solo fee is waived because they are under you.
Reports you can send
Branded performance reports showing your agent exactly what their campaign did. This is the artifact that keeps them coming back.
No per-agent fees. No seat limits. No ad spend out of your pocket.
Get My Platform Set UpWhat a campaign actually produces
Those are real people who filled out a form with their name, email, and phone number, asking about a specific property. The algorithm keeps optimizing over the following 7 to 14 days, so judge a campaign at two weeks, not two days. If you would rather have fewer, better leads, you can point the campaign at booked appointments instead of form fills using conversion tracking and calendar integration. Fewer leads, higher intent, higher cost per lead. Your call.
Results vary by market, price point, and how fast you follow up. Nothing here is a guarantee, and anyone promising you one is selling something.
"He got a $1.8 million buyer, and in front of thousands of consumers, to retarget. Agent paid for the ad, by the way."
Trusted by mortgage companies nationwide
One ad. Two wins.
Sean, a loan officer in Michigan, launched a Facebook & Instagram listing ad on Walled Garden for his agent partner Jerry's new listing.
Jerry got a buyer from the ad. Jerry sent the buyer to Sean for the loan. The text message on the right is exactly how it played out.
1 Listing
1 Buyer
1 Funded Loan
One price. No per-agent fees. No percentage of ad spend.
Branded Platform
Plus a one-time $497 setup fee to build and configure your platform
- Your own branded advertising platform on your own subdomain
- Unlimited agent partners with cards on file
- Unlimited agent sub-accounts, with the $97 solo fee waived for each
- Unlimited campaigns and ad designs
- The 60-second campaign builder and video ads
- Custom audiences, pixel retargeting, and geographic targeting
- Lead routing to 22 CRMs, Zapier, text, and email
- Branded performance reports for your partners
- Onboarding and training
- Month to month, cancel anytime
What this replaces: a designer, a copywriter, a media buyer, and the agency retainer your agents are not paying anyway because they never hired one.
This is for you if:
- You already have realtor relationships and want to deepen them
- You want to add agent partners without adding overhead
- You would rather give agents something than ask them for something
- You want purchase business, not just refinance volume
This is not for you if:
- You are not willing to have a conversation with at least two agents in the next month
- You want leads handed to you with no relationship building
- You need someone else to make the follow-up calls
We would rather you not sign up than sign up and be disappointed.
Built by people who ran the agency
Walled Garden came out of a real estate advertising agency. Fifteen years running Facebook and Instagram campaigns exclusively for real estate, more than $100 million in ad spend managed, and over a million buyer and seller leads generated. The platform exists because the agency model does not scale down. A loan officer with six agent partners cannot pay agency retainers, and the agents will not either. So we built the engine and handed you the keys. More than 2,500 agents and loan officers use it across the United States, Canada, Mexico, and Australia.
Questions
How long until my platform is live?
Typically about a week from signup to your first campaign, including onboarding and training.
Do my agents pay anything to Walled Garden?
No. They pay for their own ad spend, and that is the only cost they carry. The $97 solo account fee is waived for any agent who is a sub-account under your platform.
Can I edit an ad after it launches?
No, and neither can anyone else. Facebook does not permit edits after publishing. You cancel and relaunch, which takes about a minute.
What if I need help?
Chat support Monday through Friday, plus onboarding and training when your platform goes live.
Does it work in my market?
The platform runs in the US, Canada, Mexico, and Australia. Targeting works down to the zip code and address level.
Can I cancel?
Any time. Month to month.
Paid Traffic Questions
The most common questions loan officers ask before they start running ads for their agent partners.
The next agent you talk to is going to hear the same pitch from someone else this week.
You can be the sixth loan officer asking for referrals. Or you can be the one who offers to run their listing ads, on their card, starting Monday.
$497/month plus a one-time $497 setup fee · Month to month · Cancel anytime
Not ready? Book 20 minutes and I will build a campaign live on one of your agents' listings.
$497 setup, then $497/month · Cancel anytime