Turn Every Agent You Partner With Into a Lead Machine. Running on Their Ad Budget, Not Yours.
You run the Facebook and Instagram ads from one dashboard. Each agent puts a card on file and covers their own ad spend. Every lead comes back to you. No Ads Manager. No agency. No contract.
Lender · Agents · Facebook & Instagram Ads · Qualified Leads
Trusted by mortgage companies nationwide
Every lead source you've ever paid for has the same ending.
You buy a batch of leads. So do four other loan officers. By the time you dial, the borrower has already been called six times and the good ones are gone. Aged leads, shared leads, "exclusive" leads that somehow aren't. You've run this experiment enough times to know how it ends.
And when you try to get your agents to generate their own? You hear the same thing every time: "I love the idea, but I can barely post on Instagram, let alone run Facebook ads." So the idea dies, and you're back to buying strangers.
You never buy another shared lead, because your agents generate their own, on their ad dollars, and every lead lands in your pipeline too.
The agent does almost nothing. You become the person who quietly made their phone ring. That's the relationship no rate sheet can buy. That's what Walled Garden was built to give you.
One ad. Two wins.
Sean, a loan officer in Michigan, launched a Facebook & Instagram listing ad on Walled Garden for his agent partner Jerry's new listing.
Jerry got a buyer from the ad. Jerry sent the buyer to Sean for the loan. The text message on the right is exactly how it played out.
Why your agents actually say yes.
This is the part that makes lenders lean in, because the agent has to do almost nothing.
- 01
Agent connects in 60 seconds
The agent adds you as an admin on their Facebook Page and puts a card on file. That's the entire lift on their side.
- 02
You launch from your dashboard
The AI Creative Studio pulls the listing photos, writes the ad copy, and builds the creative. You approve and go live.
- 03
Their spend, your leads
The agent's card on file covers their own ad spend. The campaign runs, and every lead routes back to you to follow up.
Your agents never see Ads Manager. They never write a headline, design a graphic, or set up a Meta Business account. You run the machine, they just say "go." Because it asks almost nothing of them, they actually do it, and every campaign you run for an agent ties them one notch tighter to you.
Ad creative, ad copy, and lead gen campaigns your agents launch in minutes.
Your agents do not need a designer, copywriter, or Ads Manager certification. The platform builds the campaign from the listing details, writes the copy, and publishes the ad. Here are real campaign types their agents run:
AI writes the ad copy
Headlines, body text, and calls to action are generated from the property details and tuned for Meta's special ad category rules.
Pre-built lead forms
Instant Forms are auto-populated with the campaign details so leads submit with one tap, no landing page build required.
One-click launch
Review the creative, set the budget, and publish. The agent's card on file covers the spend.
The whole platform is built around it.
You pay a flat monthly subscription for your own marketing infrastructure, not tied to referral volume, closings, or any business outcome. Your partners pay for their own ad spend with their own card on file, even though you're the one running the campaigns. Separate billing, separate cards, no co-mingled funds, nobody floating anyone else's budget. Nothing of value changes hands, and every charge is logged with timestamps and party attribution for an audit-ready trail.
Special Ad Category (Housing)
Every campaign is automatically flagged. No Fair Housing surprises on Meta.
Approved templates
Every ad uses templates with required disclosures built in.
Brand governance
You keep control over everything that goes out under your name.
Answered.
Am I giving you access to my personal social media?
No. Walled Garden only needs admin access to the specific Facebook Pages you connect for advertising. We never touch your personal profile, never post anything, and the access is scoped only to what you connect.
How fast can I be live?
Most lenders are up and running within a day or two of onboarding, after a one-on-one setup session with our co-founder.
Do I have to start with a whole team?
No. There's a lower Solo tier if you want to run ads just for yourself first, then move up to the Branded Platform when you're ready to bring agents on.
Claim your branded ad platform.
Your own platform, under your own brand and subdomain, with a dashboard showing exactly which agents are running ads. Month-to-month. No contract. No setup fee. Your agents' ad spend is separate and always billed to their own cards.
- Your brand, your subdomain
- Unlimited agent seats
- AI Creative Studio included
- CAPI + Pixel + AI bid optimization
- RESPA-safe billing separation
- Live onboarding with a co-founder
Because it's month-to-month with no contract, you're never locked in. If it's not producing, you stop. And you don't have to sell your agents on it alone. We'll get on a call and walk a few of your partners through the platform with you, so everyone can weigh in and get their first campaign live together.
But remember that number we started with. Roughly one in ten of your agents is ready to move right now. Every month you wait is a month someone else shows up in their inbox with something shiny, and gets the loyalty that could have been yours. The agents are there. The tool is ready. The only variable is whether you're the lender who hands it to them first.
The questions every lender asks before saying yes.
Lead ownership, who runs the ads, launch timeline, what you need from the agent, and how the money moves without stepping on RESPA. No fine print.
Book a 15-minute walkthrough, or start today.
We'll get your platform live, run your first campaign together, and put you in front of your agents as the one who made it happen.
Remember the core of the whole thing: you run the ads, your agent's card on file covers the spend, and every lead comes back to you. You're not buying leads anymore, you're building a machine that makes them, on someone else's ad budget. Month-to-month, no contract. Book your walkthrough and see it live.
Still weighing it? Get on the call and bring two or three of your agent partners. We'll launch a real campaign with you on the spot, and you'll watch a lead come in before you've decided anything.