Lisa Crowns Elite Club
Your complete playbook for pitching Walled Garden to agents — and leveraging the platform yourself to become the most valuable title rep in your market.
What is Walled Garden?
Walled Garden is a done-for-you Facebook & Instagram advertising platform built specifically for real estate. It replaces the complexity of Meta Ads Manager with a simple, AI-powered system that lets anyone launch professional ad campaigns in minutes — no marketing experience required.
Launch Ads in Minutes
Pick a template, enter a listing or goal, and the AI builds a full campaign — targeting, creative, copy, and budget — in under 5 minutes.
AI-Powered Targeting
No more guessing audiences. The AI analyzes market data, listing details, and demographics to find the most likely buyers and sellers automatically.
Pro Ad Creatives
Paste a listing URL and get 4 unique, scroll-stopping ad designs. Plus cinematic video ads — all generated instantly, no designer needed.
Real-Time Lead Delivery
Leads are captured on Facebook and delivered instantly via text, email, and CRM integrations. No lead sits waiting in a dashboard.
Who Uses Walled Garden?
Real Estate Agents
Launch listing ads, buyer campaigns, and seller lead gen — without learning Ads Manager or hiring an agency.
Title Companies
Run a branded ad platform for your agents with Agency Mode — generate leads on their behalf and become indispensable.
Title Reps (You)
Use it personally to run brand awareness ads to your agent farm. Stay top of mind and win more business.
Think of it like Canva for Facebook Ads — but built exclusively for real estate.
Agents don't need to learn Ads Manager, hire a $3K/month agency, or waste money on boosted posts. They sign up, pick a template, and the AI does the rest. That's what you're bringing to the table.
Run Your Own Ads to a Custom Audience of Agents
You don't have to just pitch Walled Garden to agents — you can use it yourself to stay top of mind and build your own brand with the agents in your territory.
Upload Your Agent List
Upload a CSV of the agents in your farm, territory, or SOI as a custom audience. Target exactly who you want.
Launch Brand Awareness Ads
Use our ad templates to create professional campaigns that position you as the go-to title rep — not just another vendor.
Track Results & Repeat
See exactly how many agents saw your ad, how many clicked, and who's engaging. Refine and repeat for omnipresence.
💡 Pro Tip: Most title reps compete on closing speed and pricing.
When agents see your ads on Facebook and Instagram every week, you become the title rep they remember — not just the one they tolerate.
How Chris Fluce Uses Walled Garden to Stay Top of Mind with Agents
The Challenge
Chris Fluce is a title representative in a competitive market where dozens of title reps are all vying for the same agents' attention. Referrals and drop-ins only go so far — he needed a way to stay top of mind with agents between meetings and consistently reinforce his value.
The question: How do you make agents think of you first when they have a deal to close?
The Solution
Chris signed up for Walled Garden's Solo plan and uploaded a custom audience of agents in his territory. He now runs brand awareness and value-driven ads directly to that audience — positioning himself as a resource, not just a vendor.
- Uploaded a CSV of 400+ agents as a custom audience
- Runs monthly brand awareness campaigns to that list
- Uses ad templates to share market updates and closing tips
- Agents now proactively reach out to him for partnerships
Agents Targeted
Platform Cost
Ad Frequency
Inbound Inquiries
I went from hoping agents would remember me to having them call me. When they see my ads on their Facebook feed every week, I'm no longer just another title rep dropping off donuts — I'm the one they actually think of when they have a deal. This has completely changed how I build relationships.
Chris Fluce
Title Representative
Level Up Your Own Marketing
These resources are built specifically for title reps — not for sharing with agents. Use them to sharpen your own strategy.
Title Company Video Ads Guide
Learn how to run branded video ad campaigns that position your title company as the go-to partner. Build agent mindshare and drive closings with video.
Training Hub & Courses
Master the platform with on-demand courses on lead generation, listing marketing, and campaign optimization. Get confident before you pitch.
Pro-Level Ad Creatives. 60 Seconds.
Your agents don't have designers. They don't have time. Give them access to a system that turns a listing URL into scroll-stopping ad creatives — automatically. No design skills required.
Paste a URL. Get 4 Unique Designs.
The Ad Creative Studio pulls property photos, details, and branding from any listing URL — then generates 4 completely unique ad designs optimized for Facebook and Instagram.
Why Agents Love It
Per ad set generation
Engagement vs. stock templates
Design costs for agents
Free credits to start
Cinematic Video Ads
Turn any static listing photo into a 5-second cinematic video ad — Luxury, Modern, Warm, or Bold styles. Agents get scroll-stopping video without hiring a videographer.
How to Pitch Walled Garden to Your Agents
Use these talking points and resources to position Walled Garden as the marketing advantage you bring to every relationship.
Lead With the Problem
- Most agents know they should be running Facebook ads but don't know how
- Facebook Ads Manager is complex and overwhelming for busy agents
- Hiring an agency costs $2,000-$5,000/month with long contracts
- Agents waste money on boosted posts that don't generate real leads
Present the Solution
- Walled Garden is a done-for-you ad platform built for real estate
- AI handles all the targeting — no Ads Manager expertise needed
- Launch a professional listing ad in under 5 minutes
- Leads are delivered directly to their phone in real time
Share the Proof
- 129 leads in 10 days for $154 (Silesha Montano, NM)
- $27,000 commission from a $100 ad (John Kynor, Q Realty)
- Grand Canyon Title: 1,605 leads for 72 agents
- Average cost per lead: $4-$8 vs $30+ on Zillow
Close With Your Value
- Position yourself as the title rep who brings marketing value
- Differentiate from every other title rep who just offers closing services
- Help agents succeed → they send you more business
- You become essential, not replaceable
📎 Shareable Links for Agent Conversations
Free Training Hub for Your Agents
Share on-demand courses on lead generation, listing marketing, and platform fundamentals — helps agents see value before they even sign up.
Grand Canyon Title: 1,605 Leads for 72 Agents Using Agency Mode
How a title company used Walled Garden's branded platform to run Facebook ads for their agents — generating real leads, real results, and unbreakable loyalty.
Leads Generated
Agents Served
Total Ad Spend
Avg. Cost/Lead
How They Did It
Lawyers Title Arizona & Grand Canyon Title used Agency Mode to offer their agent partners a complete done-for-you advertising service. Each agent got professional listing ads, AI targeting, and real-time lead delivery — all managed from a single dashboard.
The title company controlled everything from one centralized platform. Agents simply provided their listing info and the ads were live within minutes.
The Business Impact
- Agents now see them as an indispensable marketing partner
- Referral volume increased as agents sent more business their way
- 148 campaigns launched across 72 agents in 8 months
- Average cost per lead of $8 — far cheaper than Zillow or agencies
- Title reps use results in pitch meetings to win new agents
- The advertising program became a competitive moat
Simple Plans. No Contracts. No Ad Spend Percentage.
Whether you're a title rep running your own ads or pitching to agents — there's a plan that fits.
Solo
For title reps running their own ads to agents
- All ad templates
- AI-powered targeting
- Custom audience uploads
- Lead routing & reports
- Campaign duplication
Advanced
Built for teams & operational scale
- Everything in Solo
- Team members & roles
- Shared campaign access
- Advanced lead routing
- Multiple team collaborators
Branded
Your own branded ad platform for agents
- Everything in Advanced
- Unlimited subaccounts
- Agency Mode
- Branded dashboard
- Centralized reporting
🎯 If you're running ads for yourself
The Solo plan ($97/mo) is perfect. Upload your agent list, run brand awareness ads, and stay top of mind. No team features needed.
This is what Chris Fluce uses to run ads to 400+ agents in his territory.
🏢 If you're running ads for agents
The Branded plan ($497/mo) gives you Agency Mode with unlimited subaccounts. Run ads on behalf of agents, each with their own billing. Just like Grand Canyon Title.
Grand Canyon Title used this to generate 1,605 leads for 72 agents.
Common Questions from Title Reps
Do I need Facebook Ads experience to use Walled Garden?
Not at all. Walled Garden replaces Ads Manager entirely. You pick a template, enter your details, and the AI handles targeting, creative, and optimization. Most reps launch their first campaign in under 10 minutes.
Can I run ads to promote myself (not just listings)?
Absolutely. Many title reps use the Solo plan to run brand awareness ads to a custom audience of agents. Upload your agent list as a CSV and run campaigns that keep you top of mind — market updates, closing tips, value-add content.
How is this different from boosting a post on Facebook?
Boosted posts use basic targeting and rarely generate leads. Walled Garden builds full-funnel campaigns with AI-powered audience targeting, professional ad creatives, lead capture forms, and real-time lead delivery via text and email.
What's Agency Mode and do I need it?
Agency Mode (Branded plan) lets you run ads on behalf of agents from a single branded dashboard. Each agent adds their own payment method — so there's no ad spend float. If you want to offer advertising as a service to your agents, this is the plan. If you're just running ads for yourself, Solo ($97/mo) is all you need.
Is this RESPA compliant?
Yes. Walled Garden maintains RESPA compliance through separated ad spend billing and transparent service structures. Access is not based on referral volume or settlement services. We have a full compliance breakdown available on the platform.
How much should agents budget for ad spend?
Most agents see strong results with $5–$15/day per campaign. That's roughly $150–$450/month in ad spend on top of the platform subscription. Average cost per lead is $4–$8, compared to $30+ on Zillow.
Can I show agents proof that this works before they sign up?
Yes — use the shareable links in the Pitch Playbook section. You can send agents our Success Stories page, the Grand Canyon Title case study, platform demo, and more. Each link has a copy button for easy sharing.
What if my agents aren't tech-savvy?
That's exactly who this is built for. The platform is designed to be simpler than posting on social media. Plus, you can share the free Training Hub with agents for on-demand courses that walk them through everything step by step.
Are there contracts or long-term commitments?
No. All plans are month-to-month with no contracts and no setup fees. Each campaign launched through Walled Garden carries a fee of $14 flat plus 15% of that campaign's ad spend, and ad spend is paid to Meta directly. Cancel anytime.
How do I get started?
You can sign up directly at app.walledgardenhq.com or book a team demo if you want a walkthrough first. For the Solo plan ($97/mo), you can be running ads within 15 minutes of signing up.
RESPA-Compliant by Design
Walled Garden maintains clear RESPA compliance through separated ad spend billing and transparent service structures. Access to Agency Mode is not based on referral volume or settlement services. Participation is available under neutral, non-discriminatory criteria and requires partner-paid advertising costs.
View RESPA Compliance Details