Branded Platform · Monetization Mode

Turn your audience into $4,200+/mo in recurring software revenue.

One white-labeled Facebook & Instagram ads platform. Your brand on it. 40% of every sub-account, every month — paid by Stripe, direct to your account. We run the infrastructure.

Powered by Stripe Connect·2,500+ agents already on platform·Top operator: $4,216 last month·47-day median time to break-even
Operator payouts · last 30 days
$4,216.00
+$1,840 vs prior 30 days
Stripe Connect payout dashboard showing recurring software revenue from sub-accounts
31 sub-accounts·Stripe Connect·Auto-paid weekly

Composite of typical Branded Platform operator results.

The operator's dilemma

You've built the audience. Someone else is monetizing it.

Whether you run a brokerage, a coaching program, a SaaS, or an influencer brand — your people are already buying ad tools, CRMs, and lead gen software. Every month they swipe a card for someone else's product. You sent the traffic. You built the trust. And none of that revenue lands in your account. You're the distribution channel with no margin.

$2,400+
Average monthly tool spend per active agent or operator in your network
$0
Of that spend that comes back to you as recurring revenue
100%
Of the customer relationship owned by someone else's brand
The shift

What if the ad platform your agents pay for was yours?

Walled Garden's Branded Platform tier turns our Facebook & Instagram ads software into your software. Your logo. Your domain. Your branded experience.

When Monetization Mode is on, every agent, loan officer, or team member you bring onto the platform pays through your branded portal. We handle billing, infrastructure, ad delivery, and support. You keep 40% of every dollar — automatically, every month, for as long as they stay.

"You're not buying software anymore. You're buying a SaaS business that runs itself."

Three steps. No infrastructure to build.

01

You activate Monetization Mode

Toggle it on inside your $497/mo Branded Platform dashboard. Connect your bank in 3 minutes through Stripe Connect. We handle the rest.

02

Your agents sign up through your portal

Send them your branded signup link. They pay $67/mo through your portal — but it's the full Walled Garden ad platform underneath, white-labeled with your colors, logo, and domain.

03

You get paid every month, automatically

Stripe routes 40% of every sub-account payment directly to your bank. No invoicing. No reconciliation. No spreadsheets. Just deposits.

Run your numbers

What does Monetization Mode pay you?

Drag the slider. The math is real. Sub-accounts are $67/mo, you keep 40%, your platform fee is $497/mo.

25
0200
Total sub-account revenue
$1,675/mo
Your 40% share
$670/mo
Net monthly profit ⭐
$173/mo
Annual profit
$2,076/yr
Profitable. Your platform pays for itself and prints monthly margin.

Approval in 24 hours · No setup fee · Cancel anytime

dashboard.walledgardenhq.com — Payouts
Operator payout dashboard showing $4,216 deposited over 30 days from sub-account commissions
Real payout · Last 30 days
Operator spotlight

How a 38-agent brokerage turned their existing roster into $4,216/mo in recurring revenue.

31
Sub-accounts active
$4,216
Last month payout
47 days
To break-even

Before: this owner was paying $1,800/mo across three different marketing tools her agents used — and getting back zero in recurring revenue.

She turned on Monetization Mode, sent one email to her roster announcing the new branded ads platform, and onboarded 18 agents in the first 10 days. By day 47, payouts crossed her $497 platform fee. By day 90, she was clearing $4,200/mo — pure margin on accounts she already had a relationship with.

"I stopped writing checks to vendors. Now my agents pay me, and the platform runs without me touching it."
Branded Platform operator · Mountain West brokerage

Composite of typical Branded Platform operator results. Real operator names and verified payout reports available on request.

Other operators, this month
Coach
850-person community
$7,840/mo
Mortgage team
22 loan officers
$1,920/mo
Brokerage
64 agents
$5,760/mo
How operators activate

From signed application to first payout in under 60 days.

Five steps. We do the platform engineering, compliance, and Stripe Connect plumbing. You bring the audience and send one announcement.

  1. 01

    Apply & get approved

    Day 0

    5-minute application. We review for audience size and fit, then send your operator agreement. Most are approved within 48 hours.

  2. 02

    Brand your platform

    Day 1–7

    Send us your logo, colors, and domain. We white-label the dashboard, ad templates, and emails. You connect Stripe Connect in two clicks — payouts go directly to your bank.

  3. 03

    Launch to your audience

    Day 7

    We give you a launch kit: announcement email, a 90-second walkthrough video, and a signup page on your subdomain. You send one email. Sign-ups start hitting your dashboard the same day.

  4. 04

    Sub-accounts onboard themselves

    Day 7–47

    Agents and operators self-serve: card on file, ad templates, automatic Meta compliance. Zero support burden on you. Each active account = $26.80/mo to your Stripe balance.

  5. 05

    Stripe pays you weekly

    Day 47+

    Your platform fee is covered. Every additional sub-account is margin. Watch the dashboard, send the occasional re-engagement email, collect deposits.

Skeptic's FAQ

The questions every operator asks before signing.

Every sub-account on your platform is billed $67/mo by Stripe. 40% ($26.80) routes to your connected Stripe account, 60% covers infrastructure, support, ad delivery, and Meta compliance. Payouts run on Stripe's standard weekly schedule, deposited directly to the bank account you connected during onboarding. You can view every charge, refund, and payout line-by-line in your Stripe dashboard — we never sit between you and your money.

48 hours is typical for operators with an existing audience (brokerage roster, coaching list, SaaS user base, social following over ~5K). We review for fit — primarily that you have a real downstream audience to launch to and that your brand isn't directly competitive with another approved operator in the same vertical and territory. If we say no, we tell you why on the call.

Churn flows through transparently. If a sub-account cancels mid-month, your share is calculated on the prorated revenue Stripe collected. If a refund is issued, the corresponding 40% is debited from your next payout. There are no clawbacks beyond the actual refunded amount, and we never charge you for support, chargebacks, or processing fees — those come out of the platform's 60%.

The 40% rev-share is contractual and does not decrease as you grow. The only scaling lever is the $497/mo platform fee, which stays flat regardless of whether you have 10 sub-accounts or 500. The math gets dramatically better with volume — at 100 sub-accounts you're netting roughly $2,183/mo after the platform fee; at 250 you're past $6,200/mo.

No. Sub-accounts self-serve: they enter their card directly on your branded signup page, Stripe handles the recurring billing, dunning, and failed-payment retries. You never touch a credit card, never send an invoice, never reconcile a payment. If a card fails, Stripe retries; if it permanently fails, the account is paused and your dashboard reflects it.

Median sub-account retention across the platform is 11+ months — these are agents and operators using software that produces leads they're closing on, not a free trial. That said: if your audience truly doesn't convert, the math doesn't work. That's why we'd rather decline an application than approve an operator who can't activate. The application call is partly a fit interview for exactly this reason.

Everything in one platform fee.

Your Branded Platform

$497/mo includes

  • Custom subdomain (agents.yourbrokerage.com)
  • Your logo, colors, and brand identity throughout
  • Unlimited Facebook & Instagram ad campaigns
  • 100+ pre-built real estate ad templates
  • AI-powered ad copy and targeting
  • Single-property listing websites
  • MLS sync for instant listing ads
  • Automated lead capture and routing
  • White-glove onboarding and migration
  • Unlimited admin seats for your team

Monetization Mode

NEW
  • Charge agents $67/mo through your branded portal
  • Keep 40% of every sub-account payment, every month
  • Automatic Stripe payouts to your bank account
  • Real-time earnings dashboard
  • Sub-account management (invite, suspend, refund)
  • 1099-K tax reporting handled by Stripe
  • Branded signup pages for each sub-account
  • No revenue caps, no payout delays

Be honest about whether this is right for you.

Branded Platform makes sense if you have…

  • A brokerage, team, or MLO group with 20+ downstream people
  • A coach, mastermind, or community serving real estate or mortgage pros
  • A SaaS or tools operator with an agent / LO customer base
  • An influencer or creator with an audience that buys what you recommend
  • A title, mortgage, or enterprise operation looking to add value for partners
  • Willingness to actively bring sub-accounts onto your platform

Stick with the $97/mo solo plan if…

  • You're a solo agent running your own ads
  • You don't have an audience or network to monetize
  • You're not interested in actively recruiting sub-accounts
  • You want to test Walled Garden before committing
  • You're earlier in building your brand or following

Not sure which fits? Email travis@walledgardenhq.com — we'll be straight with you.

The other ways cost more and take longer.

If you've considered building your own ad platform or licensing one, here's what you're actually comparing.

Build your ownWhite-label licenseWalled Garden
Time to launch12–18 months60–90 daysSame day
Upfront cost$150K–$500K+$25K–$100K setup$0
Ongoing engineering$20K+/mo teamVariable$0 — we maintain it
Facebook Marketing API accessYou apply, you waitSometimes includedIncluded, certified partner
Your monthly costWhatever your team costs$1,500–$5,000+/mo$497/mo

We've already done the hard part. You just turn it on.

Stripe Connect

Powered by Stripe Connect.

Your earnings are routed by Stripe — the same payment infrastructure trusted by Shopify, Amazon, and millions of online businesses. Sub-account billing, your 40% payout, refund handling, and 1099-K tax reporting are all handled automatically. We never touch your bank account or hold your money.

SOC 2 certified PCI Level 1 compliant Daily, weekly, or monthly payouts
A note from the founder

I've spent 20 years running Facebook ads for real estate. I've watched brokerage owners, coaches, SaaS founders, and big-name influencers send millions of dollars in attention to other people's tools — and walk away with nothing recurring to show for it.

Branded Platform with Monetization Mode is the version of Walled Garden I wished existed when I was building my own audience. It's the platform that pays operators to do what they're already doing: pointing their people at a product that actually helps them produce.

If you have an audience, a roster, or a network and you're tired of writing checks instead of cashing them, I'd love to talk. We approve every Branded Platform application personally — usually within 24 hours.

— Travis Thom

Co-founder & CEO, Walled Garden

Questions worth asking.

$497/mo. That includes the full white-label platform, all Walled Garden features, unlimited admin seats, and Monetization Mode. There's no setup fee and no contract.

We lock the price for two reasons: it protects the value of your platform across all owners (no one undercuts), and it makes the math obvious for your agents. Most agents pay $97+/mo for our retail product, so $67 through your branded portal feels like a meaningful win for them.

Stripe deposits your 40% directly to your bank on the schedule you choose — daily, weekly, or monthly. There's no waiting period after the first 90 days. You see every payout in real time.

Stripe handles it automatically. If a sub-account churns, the recurring split simply stops. If they refund within their billing period, your share is proportionally clawed back. No manual reconciliation on your end.

No, and it's deliberate. A locked price protects every Branded Platform owner from being undercut by another. If you have a use case that needs custom pricing — like a coaching bundle or a free trial — talk to us. We may build a tiered product down the road.

Most owners are live in under 4 hours. The Stripe Connect onboarding takes 3 minutes. White-label branding (logo, colors, subdomain) takes 30 minutes with our concierge team. Inviting your first sub-accounts can happen the same day.

No. Your sub-accounts use the same Walled Garden product real agents already use. AI handles ad copy, targeting, and budget optimization. Your role is to recruit agents and provide the relationship — we handle everything technical.

You can run a Branded Platform without Monetization Mode at the same $497/mo price. Many brokerages start there to provide the platform to their agents at no cost, then turn on monetization later. The toggle is always available.

Month to month. Cancel any time from your dashboard.

Click the button below. We approve qualified applications within 24 hours and onboard you the same week.

Stop paying for ad tools. Start owning the platform.

Apply for Monetization Mode. We'll review and respond within 24 hours.

No setup fee · Month-to-month · Stripe-powered payouts