The Middle Layer

How MyHome powers agent advertising on Walled Garden.

Prepared for Wendy Lunt
MyHome / Williston Financial Group
Walled Garden HQ
What you told us

Your goal, in your words.

01

Your team is the middle. You set agents up and run their ads when they need it.

02

Walled Garden stays the brand the agent sees.

03

Advertising is a solution you offer, not your core function.

The answer

Agency Mode.

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Bliss Realty Demo
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Publish Ads

Some organizations prefer to manage advertising centrally. With Agency Mode, your team leads, marketing directors, or admins can save a client's card on file and handle everything. The client pays for their own ad spend directly. You do the execution.

  • Save client credit cards securely on file
  • Launch, pause, and optimize ads on their behalf
  • Clients retain full control of their billing
  • Perfect for brokerages, mortgage companies, and title companies
How it flows

From need to live ads.

Step 1
Agent has a need
Step 2
Your team saves their card on file
Step 3
Your team launches and manages the ads
Step 4
Agent pays their own ad spend directly
Built for this

Agency Mode was built for brokerages, mortgage companies, and title companies.

The billing separation is deliberate. Agents pay for their own advertising at fair market value. Your team provides the expertise.

The money flow

Who pays what.

Lane 1
Agent
  • • Pays own ad spend directly to Meta
  • • Card on file, agent controlled
  • • Retains full billing control
Lane 2
MyHome
  • • Pays one platform subscription to Walled Garden
  • • Provides the execution team
  • • Manager seats, oversight, reporting

Clean separation. No funds flow between MyHome and agents.

The real question

This was never about branding. It is about seats.

Every person on your team who runs ads for agents needs a manager seat.

Individual Platform
$497/mo
  • 2 manager seats
  • No centralized oversight
  • Billed per platform
  • Single team scope
RECOMMENDED
Enterprise
$1,997/mo
  • 25 manager seats per platform
  • Enterprise admin dashboard
  • Cross-team reporting and visibility
  • Centralized billing
  • Dedicated onboarding
Branding is optional. Every platform can stay Walled Garden branded.
Four individual platforms would cost $1,988/mo for just 8 seats and no central visibility.
What leadership sees

Full visibility into every ad your team runs.

Who launched it, who it is for, what it spent, how it performed.

MyHome Enterprise Dashboard
Agents served
142
Active campaigns
38
Spend this month
$47,210
Manager
Agent
Campaign
Spend
Sarah K.
Rick Linn
Listing • 1421 Oak
$412
Jordan P.
Amy Chen
Seller Leads
$780
Sarah K.
Mike Ortiz
Open House
$186
David R.
Lisa Crowns
Buyer Farm
$1,204
How launch works

30 days to fully operational.

1
Week 1

Platform setup and manager seats provisioned. Dedicated onboarding.

2
Week 2

Your team trained on Agency Mode and the ad launch workflow.

3
Week 3

First agents onboarded. Cards on file. First campaigns live.

4
Week 4

Leadership dashboard review and rollout plan for the full team.

First campaign live inside 21 days.
The recommendation

Walled Garden Enterprise.

$1,997/month
25 manager seats for your team
Agency Mode on every seat
One dashboard for full oversight
Schedule the walkthrough
Questions: Travis Thom, Walled Garden HQ
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