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Facebook & Instagram Ads Platform
Real Estate & Mortgage Facebook Ads That Actually Deliver Clients
Agents, teams, brokerages, and loan officers use Walled Garden to launch proven Facebook and Instagram campaigns in minutes. Consistent, qualified leads without the tech headache.
10-day free trial, no cardNo contracts, cancel anytimeUsed in the U.S., Canada, Mexico & Australia
Trusted by real estate and mortgage professionals
Global Meta Advertising Platform
Your Ads. Their Feeds. Everywhere.
Walled Garden is a Meta paid advertising platform that places your campaigns directly into the Facebook and Instagram feeds of potential buyers, sellers, and borrowers across the globe — without ever touching Ads Manager.
Facebook Feed AdsInstagram Feed Ads
4
Countries used in: U.S., Canada, Mexico & Australia
$97
Plans start here, per month
10-day
Free trial, no credit card required
Choose Your Approach
4 Ways to Advertise
Fully managed, automated, or hands-on — Walled Garden gives you the tools to launch Facebook & Instagram ads your way.
New!
01
Chat With Sage
Drop a URL, get a campaign
Message Sage in plain natural language or drop in a listing URL. She builds the creative, ad copy, and buyer targeting, then launches the campaign to Facebook and Instagram.
- Plain-language chat — no forms or jargon
- Drop any listing URL to start
- Approve the spend before it goes live
02
Ad Creative Studio
60-second ad generation
Paste a listing URL or upload a photo, and the Ad Creative Studio generates scroll-stopping ad creatives — images, copy, and video — trained on thousands of winning real estate campaigns. No design skills required.
- Generate ads from any listing URL
- Static images → cinematic video ads
- Trained on thousands of winning ads
Most Popular
03
Proven Templates
Launch in under 5 minutes
Choose from 100+ high-converting ad templates built specifically for real estate agents, loan officers, and brokerages. Each template is pre-loaded with compliant copy, targeting, and lead forms — just customize and publish.
- 100+ real estate & mortgage templates
- Pre-built targeting & compliance
- Integrated lead capture forms
Flexible+
04
Build From Scratch
Full creative control
For teams that want total control, build custom campaigns from the ground up. Upload your own creative, write your own copy, define custom audiences — all without touching Ads Manager. Walled Garden handles compliance, pixel tracking, and delivery.
- Upload custom creative assets
- Define your own audiences
- Automatic compliance & pixel tracking
Precision Audience Targeting
3 Ways to Reach Your Audience
No manual targeting. No guesswork. Choose who sees your ads — by location, by list, or by behavior — and let Meta's algorithm do the rest.
01
Market Area Targeting
Hyperlocal precision
Enter any address, city, neighborhood, zip code, or county — and your ads are instantly delivered to Meta users in that area. Whether you're farming a subdivision or blanketing a metro, your campaigns reach exactly who you want, where they live.
- Target by address, city, zip, or county
- Reach buyers & sellers in your farm area
- Layer multiple locations per campaign
02
Custom Audience Lists
Your database, amplified
Upload your CRM contacts, sphere of influence, geographic homeowner lists, or any custom audience — and put your ads directly in front of them. With Meta's 70% match rate, the people you choose are the people who see your ads.
- Upload CRM, SOI, or homeowner lists
- 70% average match rate on Meta
- Stay top-of-mind with your database
03
Retarget Web Traffic
Never lose a visitor
Install Walled Garden's Meta Pixel on your website and automatically retarget every visitor with your ads across Facebook and Instagram. Turn anonymous traffic into recognized leads by staying visible long after they leave your site.
- Pixel-based website visitor retargeting
- Ads follow visitors across Meta platforms
- Convert warm traffic into appointments
New: Ad Creative Studio
Pro-Level Ad Creatives in 60 Seconds
Trained on thousands of winning real estate and mortgage ads, our studio creates high-converting creatives you can turn into a live Meta ad campaign in under 4 minutes. No design skills. No agencies. No waiting.
60s
Per ad set
4x
More engagement
$0
Design costs
Just Listed
First-Time Buyer
Premium Listing
Dream Home
Home Equity
Luxury Living
Market Update
Cash Offer
New Construction
Real ad creatives generated by our studio — not mockups
Paste a Listing URL
Generates 4 scroll-stopping ad variants from any property link in under 60 seconds.
Auto-Brand from Your Website
Drop your URL — we extract your logo, colors, and fonts automatically.
One-Click Video Ads
Convert any static creative into a cinematic 5-second video ad with pro camera motions.
Trusted by agents, teams, and loan officers who need professional ads yesterday — not next week.
Start with 30 free credits — enough for 3 full image ad sets or your first video ad. No credit card required.
Pay-as-you-go credits · No subscription required · Works with any listing
100+ Templates Available
100+ Proven Ad Templates
Every listing stage. Every buyer type. New templates added monthly.
Browse the free real estate ad template library — full ad copy included, nothing gated.
1
Choose Template
- 100+ templates
- All categories
- Always updating
2
Customize
- Drag & drop
- No coding
- WYSIWYG editor
3
Targeting
- Auto-targeting
- 50K data points
- One-click launch
No credit card required • See transparent pricing • Cancel anytime
Try Walled Garden free for 10 days
- No credit card required
- No contracts, cancel anytime
- Launch your first campaign today
Each campaign carries a fee of $14 flat + 15% of ad spend per campaign; media spend is paid to Meta directly.
See It in Action
Choose Your Walkthrough
Whether you're an individual agent or running a brokerage, see exactly how Walled Garden works for you.
Individual producers
For Agents & LOs
See how to launch your first ad in under 5 minutes. Pick a template, set your budget, and go live.
- 100+ proven templates
- AI-powered targeting
- Launch in 5 minutes
Watch Demo
Multi-agent organizations
For Brokerages & Teams
Manage agent campaigns from one dashboard. Agents pay Meta directly. Zero ad spend liability for you.
- White-label platform
- Unlimited agents
- $0 ad spend liability
See Platform Demo
“I love Walled Garden! It's the best way to launch ads for our agents.”
Carly Irby
Account Manager, First American Title
Customer stories
Real professionals. Real outcomes.
Agents, brokers, lenders, and title professionals share what happened after they started using the platform.
“I am proud to report that we have successfully lost count of the number of leads we've received as a direct result of promoting them through Walled Garden. Combining Walled Garden with their automated follow up, we've gotten several appointments, successfully sent several strong leads to our lender partner, and the best part is we just put a property under contract!!! The list price is $469,900, so it's safe to say we will enjoy a nice ROI! Thank you for sharing your awesome tool with the Q Realty team! We love it!”$469,900 listing under contract
John Kynor
President and Broker, Q Realty
“In the last 3 months, Walled Garden has opened up the possibility of me making a new $160,000 in gross commissions over the next 6 months. I have already closed one home with $20,000 in commission's earned and more homes under contract now.”$160,000 pipeline in 3 months
Chris Dudley
Team Leader, The Dudley Group
“I just wanted to say how much I love Walled Garden! In 10 days, we generated 129 leads, I connected with 25 of them and we have set 3 buyer appointments and have one home under contract now because of it! All for less than $154! That is a huge return on our investment! Thank you for building this great product for our industry!”129 leads for $154
Silesha Montano
Agent, Keller Williams Realty
“I love Walled Garden! It's the best way to launch ads for our agents.”
Carly Irby
Account Manager, First American Title
“Love Walled Garden! Setup my profile and launched my first ad in about 2 minutes. It's that easy. 20 new folks added to my SOI and counting!”20 new contacts added
Barbara Madaras
Realtor, Realty One of New Mexico, Albuquerque
“It looks like I picked up a 300k buyer this evening off of a lead form ad. She's got an appointment Monday with my lender.”$300K buyer from a lead form ad
Jerry Weaver
Realtor
Find your path
Walled Garden works differently depending on who you are. Start where you fit.
Individual agent
Launch your own listing, buyer and seller campaigns without an ads manager.
Facebook ads for real estate agentsTeam or brokerage
Give every agent their own account, their own card and their own leads.
Facebook ads for teams and brokeragesSee the branded platformMortgage & title
Run partner-friendly campaigns with ad spend kept separate by design.
Facebook ads for mortgage and titleNeed ad creative fast
Turn a listing URL or a few details into finished image and video ads.
Open the AI ad generator
Simple Pricing
Plans That Scale With You
10-day free trial, no credit card required. No contracts, cancel anytime. Plans from $97/mo. Each campaign carries a fee of $14 flat + 15% of ad spend per campaign; media spend is paid to Meta directly.
Solo
Full power for one operator
$97/mo
- 60 Ad Creative Studio credits/mo
- All ad templates
- AI targeting & reports
Advanced
Built for teams & operational scale
$297/mo
- Everything in Solo
- Team collaboration
- Advanced lead routing
Most Popular
Branded
Your own branded ad platform
$497/mo
+ $497 one-time setup
- Agency Mode
- Unlimited subaccounts
- Branded dashboard
Enterprise
Up to 10 branded platforms, one command center
$1,997/mo
- Up to 10 branded platforms
- Cross-team reporting
- Dedicated onboarding
Why Agents Choose Walled Garden
How we compare to Ads Manager and agencies.
Feature
Walled Garden
AI-Powered Platform
Facebook Ads Manager
DIY Approach
Marketing Agency
Full Service
Setup & Ease of Use
Time to launch first ad
Minutes
2-4 hours
Varies
Technical knowledge required
None
High
None
Learning curve
Minimal
Steep
None
Features & Performance
AI-powered optimization
varies
Automatic audience targeting
Lead routing & CRM integration
add-on
Video ad creation
manual
Retargeting campaigns
Real-time analytics
delayed
Cost & Value
Monthly cost
From $97/mo + $14 + 15% of ad spend per campaign
Free (ads only)
$1,500-5,000+
Setup fees
$0
$0
$500-2,000
Long-term contracts
Money-back guarantee
rare
Support & Control
24/7 support
limited
business hours
Full campaign control
limited
White-label options
Unlimited business pages
limited
Setup & Ease of Use
Time to launch first ad
Walled Garden
Minutes
FB Ads
2-4 hours
Agency
Varies
Technical knowledge required
Walled Garden
None
FB Ads
High
Agency
None
Learning curve
Walled Garden
Minimal
FB Ads
Steep
Agency
None
Features & Performance
AI-powered optimization
Walled Garden
FB Ads
Agency
varies
Automatic audience targeting
Walled Garden
FB Ads
Agency
Lead routing & CRM integration
Walled Garden
FB Ads
Agency
add-on
Video ad creation
Walled Garden
FB Ads
manual
Agency
Retargeting campaigns
Walled Garden
FB Ads
Agency
Real-time analytics
Walled Garden
FB Ads
Agency
delayed
Cost & Value
Monthly cost
Walled Garden
From $97/mo + $14 + 15% of ad spend per campaign
FB Ads
Free (ads only)
Agency
$1,500-5,000+
Setup fees
Walled Garden
$0
FB Ads
$0
Agency
$500-2,000
Long-term contracts
Walled Garden
FB Ads
Agency
Money-back guarantee
Walled Garden
FB Ads
Agency
rare
Support & Control
24/7 support
Walled Garden
FB Ads
limited
Agency
business hours
Full campaign control
Walled Garden
FB Ads
Agency
limited
White-label options
Walled Garden
FB Ads
Agency
Unlimited business pages
Walled Garden
FB Ads
Agency
limited
AI Power. Agency Results. DIY Price.
Everything you need at a fraction of the cost.
Start Your Free Trial NowNo credit card required • Cancel anytime
See how we compare to Lofty (formerly Chime), Real Geeks, and other platforms. Best Facebook Ads Tools for Real Estate →
Compare alternatives: Walled Garden vs Real Geeks · Walled Garden vs Lofty (formerly Chime) · All Alternatives · Best Facebook Ads Tools · google ads for real estate · real estate Facebook ad examples with copy
Our Triple Guarantee
Zero risk. All reward. Three ways we back it up.
10-Day Free Trial
Test drive the entire platform with full access to all features. No credit card required. No strings attached.
What you get:
- ✓ Full platform access
- ✓ Unlimited ad creation
- ✓ All AI-powered features
MOST POPULAR
Lead Generation Guarantee
If you don't generate more qualified leads in your first 60 days than you did before, we'll work with you until you do, or refund 100% of your money.
Our commitment:
- ✓ 60-day performance window
- ✓ Personalized optimization
- ✓ 100% money-back guarantee
Cost Savings Guarantee
You'll spend less on ads and get better results, or we'll help you optimize until you do.
Illustrative example:
- ✓ 40% reduction in cost per lead
- ✓ 15 hours saved per week
- ✓ 3x better ROI vs DIY ads
Ready to Experience Risk-Free Lead Generation?
Start your 10-day free trial now. If you're not generating more leads within 60 days, you get your money back. Period.
Claim Your Free Trial - Zero RiskNo credit card required • Cancel anytime • 100% money-back guarantee
Questions? We've Got Answers.
Everything you need to know before getting started.
We hear this all the time, and it's exactly why we built Walled Garden. Most agents fail with Facebook ads because they're navigating a complex system designed for marketers, not real estate professionals. Our AI handles the technical complexity for you: automatic audience targeting, budget optimization, and creative testing. Plus, our 60-day guarantee means if you don't see better results, you get 100% of your money back. Zero risk.
Marketing agencies typically charge $1,500-5,000+ per month with 6-12 month contracts, setup fees, and timelines vary by agency. Walled Garden is $97-$497/month, Branded has a one-time $497 setup, and every campaign has a $14 + 15% fee. There are no long-term contracts. You maintain full control and can make instant changes rather than waiting days for agency revisions. See our full comparison at /walled-garden-vs-agencies.
Facebook Ads Manager is a powerful tool, but it's built for professional marketers, not busy real estate agents. It requires hours of learning, constant monitoring, and technical expertise. Walled Garden translates all that complexity into a simple, 5-minute setup. Our AI automatically optimizes your campaigns, finds your ideal buyers and sellers, and manages your budget, all while you focus on closing deals. Learn more about Facebook Ads Manager limitations at /facebook-ads-manager-limitations-real-estate or see our comparison at /walled-garden-vs-ads-manager.
Absolutely! That's exactly who we built this for. You don't need any Facebook ads experience or marketing background. Our AI handles everything: targeting, optimization, budget management, and A/B testing. Just choose a template, upload your listing photos or message, and launch. Most agents complete their first campaign in under 5 minutes with zero prior experience. Our platform is specifically designed for real estate professionals, not marketers.
Absolutely not. If you can upload a photo and click a button, you can run high-performing ads with Walled Garden. Our AI handles all the technical stuff: audience targeting, budget allocation, ad optimization, A/B testing, automatically. Most agents launch their first campaign in under 5 minutes, with zero marketing experience required.
While results vary based on your market and ad spend, our average user generates 50+ qualified leads per month. Most agents see their first leads within 48 hours of launching. Our top performers are generating 100-200+ leads monthly. Check out our case studies page to see specific results: Chris Dudley generated $160K in pipeline in 3 months, Silesha Montano got 129 leads for $154, and John Kynor closed a $469K listing from a $100 ad campaign.
We recommend starting with $10-15/day ($300-450/month) to see consistent results. This typically generates 30-70 leads per month depending on your market. The beauty of our platform is that our AI optimizes every dollar you spend, so you get better ROI than managing ads yourself. Many agents spend less with us than they did on DIY ads and get 3x more leads. For a complete budget breakdown, read our guide at /blog/real-estate-facebook-ads-budget.
Our users typically see $2-8 cost per lead, depending on market and ad type. That's significantly lower than industry averages ($15-50+ per lead) because our AI optimizes targeting and budget automatically. Compare that to traditional lead generation: Zillow leads cost $20-60+ each, and you're competing with multiple agents for the same lead. With Walled Garden, these are YOUR exclusive leads coming directly to YOU.
Yes! Walled Garden integrates with major real estate CRMs including Follow Up Boss, LionDesk, kvCORE, BoomTown, and others. Leads flow automatically into your existing system so you can follow up immediately. We also support Zapier for custom integrations with 5,000+ apps. If you don't have a CRM, our built-in lead management system works great on its own.
Cancel anytime, no questions asked. We don't believe in locking agents into long-term contracts. You can cancel with a single click in your dashboard. Most marketing agencies require 6-12 month commitments. We don't. If Walled Garden isn't delivering results, we don't deserve your business. Simple as that.
Three things: cost, speed, and control. Marketing agencies charge $1,500-5,000+/month with setup fees and long contracts. Advanced is $297/month, and every campaign has a $14 + 15% fee. There are no long-term contracts. Timelines vary by agency. You'll launch in minutes and maintain full control.
Yes. Walled Garden works in every US market, from major metros to small towns. Our AI adapts to your specific market conditions, competition, and audience demographics automatically. Whether you're in rural Montana or downtown Manhattan, the platform optimizes for your local market. We have successful agents in all 50 states generating consistent leads.
Most agents see their first leads within 24-48 hours of launching their campaign. The AI needs a few days to optimize and find your ideal audience, but you'll typically start getting inquiries almost immediately. By week 2, you should be seeing consistent daily leads. If you're not seeing results by day 60, our money-back guarantee kicks in.
Yes! Every new user gets access to our comprehensive video training library, weekly live webinars, and personalized onboarding. We walk you through launching your first campaign step-by-step. Our training covers everything: choosing templates, targeting strategies, budget optimization, and how to scale successful campaigns. Plus, our 24/7 support team is always available if you get stuck.
Absolutely. Every plan includes 24/7 chat, email, and live support, no extra charge. Unlike agencies that charge for every call, our team is here whenever you need us. Whether you have a technical question, want campaign optimization tips, or need help with strategy, we're available. Most questions are answered within minutes, not days.
Still Have Questions?
Our team is here 24/7 to answer any questions. Or, start your free trial and experience the platform risk-free for 10 days.
✓ No Credit Card Required • ✓ 10-Day Free Trial • ✓ 24/7 Support
New to running ads? Start with our complete guide to real estate Facebook ads.