Self-serve advertising for home builders

Turn available homes into Facebook and Instagram ads.

Walled Garden is a self-serve advertising platform. Your team creates, approves, and launches campaigns for available homes, then receives the buyer inquiries they generate.

It is not an agency, CRM, listing portal, MLS, or IDX product.

See how it works

Your team controls every launch
No Facebook ad account required
Meta media spend stays on your card
Built-in lead forms route inquiries

Illustrative new construction ad with free upgrades offer

Illustrative new build ad with closing-cost credit offer

Your Builder Name

Your team goes from inventory to campaign in three steps.

Walled Garden provides the guided workflow and Meta ad infrastructure. Your team remains in control.

Add your available homes

Enter a quick move-in, spec, or under-construction home manually, or pull details from its listing page URL. No MLS or IDX feed is required.

Your team builds and launches the campaign

Choose a proven template, use Ad Creative Studio, or ask Sage to create the ad. Your team reviews the campaign and approves the budget before launch.

Buyer inquiries reach your team

A buyer completes the built-in lead form inside Facebook or Instagram, and Walled Garden routes the inquiry to your configured recipients.

Illustrative buyer journey

From a buyer's feed to your sales team.

This walkthrough shows the path clearly. It is an illustrative example, not a claimed builder campaign result.

1. Buyer sees the home

The campaign appears in the buyer's Facebook or Instagram feed.

Built-in lead form

Get home and offer details

The buyer can submit contact details without leaving the app.

2. Buyer submits the form

New buyer inquiry

A sales counselor is notified

Walled Garden sends the lead to the recipients your team configured for that campaign.

New home inquiry

Contact details ready for follow-up

3. Your team receives the lead

Real product screens

See the platform your team uses.

These are Walled Garden product screens. No builder results are implied.

Walled Garden campaign builder screen — 1Build the campaign

Walled Garden campaign launched confirmation — 2Approve and launch

Walled Garden lead notification settings — 3Choose lead recipients

Walled Garden campaign reporting dashboard — 4Review campaign results

The cost of waiting

Unsold inventory is not free.

Advertising gives your team another way to create visibility before relying on a price reduction.

Carrying costs keep running

Interest, taxes, insurance, utilities, and upkeep continue while a home waits for a buyer.

Price cuts change the story

Before reducing the price, give qualified buyers a clearer reason to notice the home and its incentive.

Advertising is another lever

Put the home and your strongest offer into local Facebook and Instagram feeds.

Incentive use cases

Advertise the incentive, not just the inventory.

Give buyers a clear reason to explore a home by featuring an approved rate buydown, financing offer, closing-cost credit, or upgrade.

Rate buydown

Make the financing offer part of the campaign message.

Preferred lender offer

Feature an approved financing incentive with your lender.

Closing-cost credit

Give buyers a concrete reason to request details.

Illustrative examples of incentive-led campaign angles.

Costs and control

Know what Walled Garden charges and what goes to Meta.

The software, campaign fee, and advertising budget are separate.

Subscription

From $97/month

Your Walled Garden plan. We will help identify the right plan for your team and communities.

Campaign fee

$14 flat + 15% of ad spend per campaign

Paid to Walled Garden for each campaign, in addition to the subscription.

Meta media spend

You choose

Paid directly to Meta on your card. Walled Garden does not bill your advertising budget.

Low-risk start

Start with a focused group of homes.

Choose several available homes, launch campaigns, and review the lead and cost-per-lead reporting before expanding.

10-day free trial, no credit card required
No contracts, cancel anytime
Your team approves every campaign and budget
Media spend is paid directly to Meta

What the platform includes

A guided way to run campaigns for available homes.

One campaign per home

Market each available home on its own features and offer instead of burying it in a generic community message.

No ad account required

Walled Garden provides the underlying Meta ad infrastructure. Your team controls what launches and how much to spend.

Incentive-led creative

Feature a rate buydown, closing-cost credit, or available upgrade when that is the strongest reason to act.

Configured lead delivery

Choose who should receive each buyer inquiry so the right sales counselor can follow up.

Campaign reporting

Review lead volume, spend, and cost per lead for the campaigns your team runs.

Housing category applied

Walled Garden applies Meta's Housing Special Ad Category to every real estate campaign.

FAQ

Questions builders ask

No. Walled Garden is a self-serve Facebook & Instagram advertising platform. Your team creates, reviews, and launches its own campaigns using guided workflows, templates, Ad Creative Studio, or Sage.

No. Walled Garden is purpose-built for creating and running Facebook and Instagram campaigns. It does not replace your CRM, website, listing portal, MLS, or IDX.

No. Walled Garden provides the underlying Meta ad infrastructure and applies the Housing Special Ad Category. Your team signs in, controls the campaign, approves the budget, and launches.

No. There is no MLS or IDX integration. Homes are entered manually or pulled from a listing page URL.

The buyer can complete a built-in lead form inside Facebook or Instagram. Walled Garden then routes that inquiry to the recipients configured for the campaign.

U.S. housing ads run under Meta's Housing Special Ad Category: location targeting has a 15-mile minimum radius, with no ZIP code, age, gender, or exclusion targeting. First-party Custom Audiences and broad delivery remain available. Walled Garden applies the category for you. This is not legal advice.

Yes. If you have an approved financing incentive, your team can build the campaign around that offer. The sample offers shown on this page are illustrative.

Plans start at $97/month. Each campaign carries a fee of $14 flat + 15% of ad spend per campaign. The subscription and campaign fee are paid to Walled Garden; media spend is separate and paid directly to Meta on your card. 10-day free trial, no credit card required. No contracts, cancel anytime.

More questions? Read the full builder FAQ or what makes real estate Facebook ads work.

See it with your inventory

See how your team would run the next campaign.

Choose a time first. The scheduler will collect the details needed to tailor your 45-minute walkthrough.

45-minute live walkthrough
See the campaign and buyer lead flow
No obligation