Turn your agent relationships into a scalable borrower-lead engine - without paying for the ads yourself.
Walled Garden gives lenders and mortgage teams a branded platform to run Facebook & Instagram listing ads on behalf of their agent partners. Agents bring the listings and the ad spend. You deliver the ads, stay compliant, and capture every borrower lead - with reporting and CRM routing built in.
Live walkthrough · No signup required · Built for lender + agent partnerships
Examples of listing ads lenders run on Facebook & Instagram for their agent partners.
Agent Partners
Jerry M.
123 Maple Ave · New Listing
Sara K.
Open House · Saturday
Marcus T.
Just Sold · 88 Oak St
Your Lender Hub
Branded · Lender-Operated
Borrower Leads
Pre-Approved Buyer
From Jerry's listing ad
Rate Alert Lead
Refi · 6.8% → 5.9%
Routed to CRM
Encompass · synced
A Facebook & Instagram ads platform built for the mortgage industry.
New here? Here's the 30-second version before we go deeper.
Step 1
Agent partner
Brings listing + ad spend
Step 2
Your branded platform
Step 3
Compliant FB & IG ad
Borrower lead lands in your CRM — Encompass, Velocify, HubSpot, Salesforce, or any webhook.
What it is
Software that lets loan officers — and the agents they partner with — launch compliant Facebook & Instagram ads in 60 seconds, without ever opening Ads Manager.
Who runs the ads
You give your agent partners a branded platform. They bring the listing and the ad spend. You capture the borrower lead.
Why mortgage
Every campaign is automatically configured as a Meta Special Ad Category ad — ECOA and fair-lending compliance built in. You can't accidentally launch a non-compliant ad.
Let's be specific
It's ad infrastructure.
Software you operate, branded as your lender — paid for by the agents running the ads, with every borrower lead routed back to you.
Capturing borrower leads from your agent relationships is broken.
Three reasons most lenders never turn agent partnerships into a real lead pipeline.
Co-marketing is a compliance landmine
RESPA, MAP rule, ECOA - every agent flyer or boosted post you co-sign carries real risk.
Agents won't run their own ads
They want the listing sold; you want the borrower lead. Nobody owns the FB & IG layer in between.
Aggregators sell the same buyer 5×
$40–80 per shared lead from Zillow or LendingTree, racing 4 other LOs for the same borrower.
Three steps from agent partner to funded loan.
You're the platform. Agents bring listings and ad spend. You capture every borrower lead.
Invite your agent partners
They sign in to your branded platform and add a listing in 60 seconds - address, photos, price, done.
You launch the ad on their behalf
Pick a compliant template, hit launch. The agent's card on file pays the spend. Live on Facebook & Instagram in minutes.
Borrower leads flow to you
Every form-fill lands in your hub and routes to your CRM. The agent gets the buyer. You get the loan.
Your branded lender hub. Built for the agent-partner model.
Everything you need to onboard agents, launch their ads, and route the borrower leads back to you.
Branded login on your subdomain
your-lender.walledgardenhq.com - your logo, your colors, your URL. Agents and leads only see your brand.
Agent partner roster + invites
Invite agents in seconds. Track who's active, who's launched, and who's driving leads back to you.
Compliant listing-ad templates
Pre-built FB & IG templates for new listings, open houses, just-sold, and pre-approval funnels.
Agent-paid billing
The agent's card on file pays the ad spend. You operate the platform; they fund the campaign.
Borrower lead inbox + CRM webhook
Real-time inbox plus webhooks into Encompass, Velocify, HubSpot, Salesforce - or any system that takes a webhook.
Performance dashboard per agent
Impressions, leads, cost per lead - sliced by agent partner and campaign so you know who's producing.
One ad. Two wins.
Sean, a loan officer in Michigan, launched a Facebook & Instagram listing ad on Walled Garden for his agent partner Jerry's new listing.
Jerry got a buyer from the ad. Jerry sent the buyer to Sean for the loan. The text message on the right is exactly how it played out.
1 Listing
1 Buyer
1 Funded Loan
Four campaigns you can run from day one.
Run them for your agent partners, or run them solo for your own pipeline.
Listing Ads for Agent Partners
Launch a Facebook & Instagram ad for your agent's new listing in 60 seconds. Buyer leads route to the agent, borrower-intent leads route to you.
- Just-Listed and Open House templates
- Agent's card pays the spend
- Borrower contact info synced to your CRM
Refi Rate-Drop Campaigns
When rates drop, launch a refi campaign in minutes. No agent required - pure lender-direct leads.
- Rate-alert template library
- Cash-out refi funnels
- Savings calculator landing pages
VA / FHA Buyer Funnels
Reach military buyers, veterans, and first-time buyers under government-loan programs - co-branded with your agent partners.
- VA $0-down templates
- FHA 3.5%-down templates
- Special Ad Category configured automatically
Pre-Approval Funnels
Drive pre-approvals into your pipeline so when an agent partner needs a buyer to qualify, your name is the one they call.
- Fast-track application landing page
- Co-branded with each agent partner
- Real-time alerts when a buyer applies
Special Ad Category. Handled automatically.
Every mortgage-adjacent ad on Walled Garden runs as a Special Ad Category campaign - ECOA / fair lending compliant from launch.
What we handle
- Special Ad Category setup
- Age, gender, ZIP restrictions
- Lookalike audience limits
- Compliant targeting parameters
What you don't need
- Agent Facebook ad accounts
- Business Manager setup
- Co-marketing agreements
- A compliance attorney on speed dial
What lenders see in their first 90 days.
Real metrics from mortgage teams running Walled Garden as their agent-partner ad infrastructure.
Lower CPL
vs. Zillow & LendingTree
Agent Adoption
of invited partners launch ads
Faster Launch
minutes, not weeks
Exclusive Leads
no shared aggregator buyers
Lender questions, answered.
Everything mortgage teams ask before they launch their branded platform.
Become the lender every agent in your market wants to partner with.
15 minutes. We'll walk you through your branded hub, the agent invite flow, and the borrower-lead pipeline.
Live walkthrough · No signup required · ECOA-compliant by default