Marketing Agency Alternative:
In-House Facebook & Instagram Ads
Launch Facebook and Instagram campaigns yourself from real estate templates, with no long-term contract. Prefer a team to run them? See done-for-you Facebook ads for agents.
Transparent setup and campaign fees • Cancel anytime
Quick Answer
Walled Garden is a marketing agency alternative for Facebook and Instagram ads. Plans are Solo $97/mo, Advanced $297/mo, Branded $497/mo, Enterprise $1,997/mo; Branded has a one-time $497 setup and every campaign carries $14 flat + 15% of ad spend per campaign, with no long-term contract.
- Costs to compare: agency retainer and setup fees vary, so put written quotes next to the Walled Garden plan price, campaign fee and your ad spend
- Done-for-you option: Walled Garden Managed Ads, $799/month plus your own ad budget
- Best for: Agents who want Facebook/Instagram results without full-service marketing overhead
How the Costs Are Structured
Marketing agency
Monthly retainer, setup fee and minimum contract term vary by agency. Ask for each in writing, and ask whether your ad spend is billed to you directly or through the agency.
Walled Garden
Subscription: Solo $97/mo, Advanced $297/mo, Branded $497/mo, Enterprise $1,997/mo.
Campaign fee: $14 flat + 15% of ad spend per campaign, in addition to the subscription.
Setup: $497 one-time on Branded only. Media spend is paid to Meta directly.
Side-by-Side Comparison
How the self-service platform compares with a typical agency engagement
| Feature | Walled Garden | Marketing Agency |
|---|---|---|
| Monthly Cost | Plans from $97/mo + $14 flat + 15% of ad spend per campaign | Retainer varies by agency |
| Setup Fees | None, except $497 one-time on Branded | Varies by agency |
| Contract Length | Cancel anytime | Varies by agency; ask about minimum terms |
| Campaign Launch Time | Launch from a template when you are ready | Depends on agency turnaround |
| Real Estate Expertise | Built-in | Varies by agency |
| Control Over Campaigns | Full control (you own it) | Limited (agency owns) |
| Reporting | Real-time dashboard 24/7 | Monthly reports (delayed) |
| Creative Updates | Instant (edit anytime) | Days/weeks for revisions |
What Makes Walled Garden Different
Agency-Quality Templates
100+ professionally-designed ad templates created by real estate marketing experts. Get agency creative without the agency price.
Full Control & Ownership
You own your campaigns, audiences, and data. Make changes instantly without waiting days for agency revisions or approvals.
Instant Campaign Launches
Launch new ads in 2 minutes instead of waiting 1-2 weeks for agency turnaround. Perfect for time-sensitive listings and open houses.
When Hiring a Marketing Agency Makes Sense
A full-service marketing agency might be the better choice if you:
- Want completely hands-off management across many channels
- Need full-service marketing including organic social media, website design, content creation, and video production
- Want custom creative development and brand strategy beyond Facebook and Instagram ads
If you only want Facebook and Instagram ads handled for you, Walled Garden Managed Ads is a done-for-you service: our team builds, launches and manages the campaigns for $799/month, with your ad budget billed separately to your own card ($300/month minimum). No setup fee, no contracts, and no guaranteed number of leads.
How to Switch from Agency to Walled Garden in 3 Steps
Give Your Agency 30-Day Notice (5 minutes)
Most agencies require 30-day cancellation notice. Send that email today, then set up Walled Garden during your final month. Zero disruption to your ad campaigns.
Your Facebook page, audiences, and lead data remain yours. The agency only manages campaigns, they don't own your assets.
Set Up Walled Garden & Import Assets (10 minutes)
Connect your Facebook/Instagram pages, import any custom audiences or retargeting lists, and choose your first templates from our library of 100+ proven real estate ads.
Run Walled Garden campaigns alongside your agency during transition period to ensure zero downtime.
Launch Your First Campaign (2 minutes)
Choose a template, customize with your listing or lead gen offer, set your budget, and launch. Our AI handles targeting and optimization automatically. Lead notifications route to your preferred CRM, email, or SMS.
Run both side by side during the transition so there is no gap in advertising.
“In the last 3 months, Walled Garden has opened up the possibility of me making a new $160,000 in gross commissions over the next 6 months. I have already closed one home with $20,000 in commission's earned and more homes under contract now.”
Chris Dudley
Team Leader, The Dudley Group
Customer-reported result. Individual results vary.
Read Chris Dudley's success storyFrequently Asked Questions
Ready to Run Your Ads In-House?
Start a free trial of the self-service platform, or let our team run your campaigns with Managed Ads.
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