Question 1

How does Walled Garden compare to Facebook Ads Manager?

Accepted Answer

Ads Manager is Meta's own tool: free to use, complete control, and you build every campaign, audience and creative yourself. Walled Garden gives you real estate ad templates, lead forms and routing, and a Housing Special Ad Category workflow, for a monthly subscription plus a per-campaign fee of $14 + 15% of ad spend. Learn more about Facebook Ads Manager limitations at /facebook-ads-manager-limitations-real-estate.

Question 2

Is Walled Garden cheaper than hiring a marketing agency?

Accepted Answer

Walled Garden starts at $97/month plus a per-campaign fee of $14 + 15% of ad spend. Agency pricing is generally not publicly disclosed and commonly involves a retainer plus a percentage of spend; compare total cost using your own spend level. See our detailed Walled Garden vs agencies comparison at /walled-garden-vs-agencies.

Question 3

Why choose Walled Garden over a generic ad platform like AdEspresso?

Accepted Answer

Walled Garden is built for real estate: 100+ industry ad templates, the Housing Special Ad Category applied to every real estate campaign, and lead routing for agent workflows. Generic platforms leave each of those to you.

Question 4

What is Walled Garden exactly?

Accepted Answer

Walled Garden is a Meta advertising infrastructure platform for real estate teams, brokerages, title companies, and mortgage organizations—built to separate ad spend with per-user billing so it is never pooled or reimbursed — a structural control that supports RESPA-conscious co-marketing (whether a specific arrangement complies with RESPA depends on the services exchanged; consult counsel) — route leads securely, and enable scalable Facebook and Instagram advertising without using Ads Manager. Learn more at /what-is-walled-garden. This is general information, not legal advice.

Question 5

How do I choose which alternative is right for me?

Accepted Answer

Start with what you need: a self-serve Meta ad tool, listing ads generated from an MLS feed, or an all-in-one website and CRM with an advertising layer. Our 8-platform comparison at /best-facebook-ads-tools-real-estate sets out each vendor's published pricing, ad-spend handling and MLS integration side by side.

Feature	Walled Garden	Ads Manager	Agency	Other Platforms
Monthly Cost	$97-$1,997 + $14 + 15% of ad spend per campaign	Free (you pay only for ads)	Not publicly disclosed	Varies; several do not publish pricing
Ad spend	Paid to Meta directly by the account running the campaign	Paid to Meta directly	Varies by agreement	Often not stated publicly
MLS / listing feed	No — manual entry or listing URL	No	Varies	Yes on IDX platforms
Templates	100+	None	Custom	Varies

Real Estate Marketing Platform Alternatives

Quick Comparison Chart

Detailed Platform Comparisons

Facebook Ads Manager

Marketing Agency

Boosted Posts

Adwerx

AdEspresso

Lone Wolf Boost (formerly Boost by HomeSpotter)

Market Leader

BoomTown

Zurple

Curaytor

Real Geeks

Lofty (formerly Chime)

DIY / Ads Manager

kvCORE

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