Real Estate Facebook Ad Templates (Ready to Customize)

16 templates for listing, buyer, seller, open house and retargeting campaigns. Each one includes the complete ad copy with bracketed fields to fill in, the sizes it ships in, and what to change first. The copy is free to use — no form, no download, no account.

Design template

The creative only — a layout for the image and the text that sits on it. You bring the photo, the offer and the campaign setup.

Campaign template

The creative plus the ad copy, the lead form destination and a budget range to plan with. Closer to something you can launch the same day.

Want to see finished ads instead of blanks? See the ad examples gallery · Step-by-step setup guide · What these campaigns cost · Facebook ads for real estate agents

By Travis Thom••

Listing exposure

Just listed ad template showing a modern home exterior with the price and a showing request button
Campaign templateListing exposure

Just Listed — Photo + Price

Ships in
1:1
4:5
9:16
Ships in these sizes: 1:1, 4:5, 9:16
Primary text

Just listed in [NEIGHBORHOOD]. [BEDS] bedrooms, [BATHS] baths, [SQFT] square feet, and [STANDOUT FEATURE]. Showings start [DATE] — tap below and pick a time that works for you.

Headline

Just Listed in [NEIGHBORHOOD] — [PRICE]

Description

[BEDS] bed · [BATHS] bath · [SQFT] sq ft

Call to action

Schedule Your Showing

Customize it in this order

  1. Swap in your best exterior or kitchen photo, shot in daylight.
  2. Replace [NEIGHBORHOOD] and [PRICE] in the headline — both, not one.
  3. Fill [BEDS], [BATHS], [SQFT] and one standout feature in the primary text.
  4. Set [DATE] to the first day you can actually show it.
  5. Point the form at your calendar or your phone, whichever you answer faster.

Fair housing: Describe the property, not the buyer. Avoid phrases like 'perfect for a growing family' or 'great starter home for young couples'.

Destination: Instant form on Facebook or Instagram

Illustrative planning range: $15–25/day for 7–14 days per listing.

Open Creative Studio
Agent branded just listed ad template with the agent headshot beside the property photo
Design templateListing exposure

Just Listed — Agent Branded

Ships in
1:1
4:5
Ships in these sizes: 1:1, 4:5
Primary text

I just listed [ADDRESS] in [NEIGHBORHOOD] at [PRICE]. Here's what I like about it: [ONE SENTENCE ABOUT THE HOME]. Message me or tap below if you'd like to walk through it this week.

Headline

Just Listed by [AGENT NAME] — [PRICE]

Description

[NEIGHBORHOOD] · [BEDS] bed · [BATHS] bath

Call to action

Schedule Your Showing

Customize it in this order

  1. Add a current headshot — the same one you use everywhere else.
  2. Replace [AGENT NAME] and your brokerage line.
  3. Write the one-sentence note in your own voice; it is the point of this layout.
  4. Keep the property photo dominant and the headshot small.

Fair housing: Keep the personal note about the house, not about who should live there.

Destination: Instant form on Facebook or Instagram

Illustrative planning range: $10–20/day, run continuously in your farm area.

Open Creative Studio
Detail card just listed template with beds, baths, square footage and price printed on the creative
Design templateListing exposure

Just Listed — Detail Card

Ships in
1:1
4:5
Ships in these sizes: 1:1, 4:5
Primary text

[ADDRESS], [CITY]. [BEDS] bed, [BATHS] bath, [SQFT] sq ft, [LOT SIZE] lot, built [YEAR]. Listed at [PRICE]. Full photos, floor plan and disclosures at the link.

Headline

[BEDS] Bed, [BATHS] Bath in [NEIGHBORHOOD] — [PRICE]

Description

[SQFT] sq ft · built [YEAR]

Call to action

See Photos

Customize it in this order

  1. Put the specs on the creative so people self-qualify before clicking.
  2. Replace every bracketed field — a leftover [PRICE] is the most common mistake here.
  3. Keep type large enough to read at phone size; cut a field rather than shrink it.
  4. Send clicks to the listing page, not a form — this template promises detail.

Destination: Listing page

Illustrative planning range: $10–20/day for 7–14 days.

Open Creative Studio
Coming soon ad template teasing a property before it hits the market with an early access button
Campaign templateListing exposure

Coming Soon — Early Access List

Ships in
1:1
9:16
Ships in these sizes: 1:1, 9:16
Primary text

Coming soon to [NEIGHBORHOOD]: a [BEDS] bedroom with [STANDOUT FEATURE], hitting the market around [DATE]. Get the photos, price and showing times before it goes live publicly.

Headline

Coming Soon in [NEIGHBORHOOD] — Get Early Access

Description

Photos and price sent before it hits the market

Call to action

Get Early Access

Customize it in this order

  1. Check your MLS and local pre-marketing rules before you run it.
  2. Give a real [DATE] window instead of 'soon'.
  3. Tease one feature — the list is the goal, not the full tour.
  4. Schedule the launch-day follow-up before the ad goes live.

Destination: Instant form on Facebook or Instagram

Illustrative planning range: $10–15/day for the 7–10 days before launch.

Open Creative Studio

Buyer inquiries

Preview: see it in Creative Studio
Campaign templateBuyer inquiries

Homes Under [PRICE] — Bracket Ad

Ships in
1:1
4:5
9:16
Ships in these sizes: 1:1, 4:5, 9:16
Primary text

Homes under [PRICE] in [CITY], updated as new listings come on. See what's actually available in your range right now — photos, addresses and price history in one list.

Headline

[CITY] Homes Under [PRICE]

Description

Current inventory in your price range

Call to action

Browse Listings

Customize it in this order

  1. Pick a bracket that has real inventory this month — an empty list wastes the click.
  2. Put the city and the number in the headline; that pair is the whole ad.
  3. Point it at a saved search or a landing page that refreshes automatically.
  4. Run two brackets against each other before you scale either one.

Fair housing: Qualify by price and property type only. Never describe the neighborhood in terms of the people who live there.

Destination: Listing page

Illustrative planning range: $15–30/day, run continuously.

Open Creative Studio
First-time buyer guide ad template offering a free download about buying a first home
Campaign templateBuyer inquiries

First-Time Buyer Guide

Ships in
1:1
9:16
Ships in these sizes: 1:1, 9:16
Primary text

Buying your first home in [CITY]? This free guide covers what you actually need saved, how pre-approval works, what closing costs run here, and the order the steps happen in. Download it and take your time.

Headline

The [CITY] First-Time Buyer Guide

Description

Free download · No pressure, no calls unless you ask

Call to action

Download the Guide

Customize it in this order

  1. Localize every number in the guide to your market — generic guides do not get read.
  2. Deliver the file immediately after the form; the delay is what kills this one.
  3. Say plainly what happens next so the form feels safe to fill in.
  4. Plan a short follow-up sequence before launching.

Fair housing: Talk about the process and the market. Do not reference age, family status, or national origin, even favourably.

Destination: Instant form on Facebook or Instagram

Illustrative planning range: $10–20/day, evaluated monthly rather than weekly.

Open Creative Studio
VA loan ad template explaining the zero down payment financing option with a learn more button
Campaign templateBuyer inquiries

VA Loan — Financing Option

Ships in
1:1
4:5
Ships in these sizes: 1:1, 4:5
Primary text

VA loan questions, answered in plain language: what the entitlement covers, how the funding fee works, and what the process looks like in [CITY]. Request the breakdown and we'll send it over.

Headline

How VA Loans Work in [CITY]

Description

Plain-language breakdown · No application required

Call to action

Learn More

Customize it in this order

  1. Have a licensed lender review the claims before you run it.
  2. Replace [CITY] and keep the product details current.
  3. Set the campaign to the correct Meta Special Ad Category — credit ads carry their own restrictions separate from housing.
  4. Route inquiries to the lender who can actually answer them.

Fair housing: Describe the loan program and its published terms. Avoid implying eligibility based on anything other than the program's own rules.

Destination: Instant form on Facebook or Instagram

Illustrative planning range: $15–25/day, co-funded with your lender partner.

Open Creative Studio
Reverse mortgage education ad template offering an explainer with a learn more call to action
Campaign templateBuyer inquiries

Reverse Mortgage — Education First

Ships in
1:1
Ships in these sizes: 1:1
Primary text

A straightforward explainer on reverse mortgages: what the program requires, what it costs, how the balance works over time, and what happens to the home afterward. Request the explainer — nobody will call unless you ask.

Headline

Reverse Mortgages, Explained

Description

What they cost, how they work, what happens to the home

Call to action

Learn More

Customize it in this order

  1. Lead with education; 'Learn More' outperforms 'Apply Now' for an unfamiliar product.
  2. Have the lender's compliance team approve the wording.
  3. Set the correct Special Ad Category for credit before launch.
  4. Expect a long follow-up cycle and build the sequence first.

Fair housing: State the program's published eligibility requirements as product facts. Do not target or describe an audience by age.

Destination: Instant form on Facebook or Instagram

Illustrative planning range: $15–25/day with a long evaluation window.

Open Creative Studio

Seller conversations

Cash offer ad template for homeowners offering an as-is sale with a get your offer button
Campaign templateSeller conversations

Cash Offer — Simple Sale

Ships in
1:1
4:5
Ships in these sizes: 1:1, 4:5
Primary text

Thinking about selling but not looking forward to repairs, staging and a month of showings? Request a cash offer on your [CITY] home. No repairs, no open houses, and you choose the closing date. Answer a few questions and we'll follow up with a number.

Headline

Get a Cash Offer on Your [CITY] Home

Description

No repairs · No showings · You pick the closing date

Call to action

Get Your Offer

Customize it in this order

  1. Be accurate about the next step — if it is a conversation and a valuation rather than an instant number, say so.
  2. Name the property types and areas you actually buy or list in.
  3. Answer inbound fast; this template produces time-sensitive conversations.
  4. Keep the benefit list to the frictions you genuinely remove.

Fair housing: Address the situation ('not looking forward to repairs'), never the household.

Destination: Instant form on Facebook or Instagram

Illustrative planning range: $20–35/day; seller leads cost more than buyer leads.

Open Creative Studio
Market specific cash offer ad template naming the city with a get your offer call to action
Design templateSeller conversations

Cash Offer — Named Market

Ships in
1:1
9:16
Ships in these sizes: 1:1, 9:16
Primary text

Cash offers on [CITY] homes. If you'd rather skip repairs, showings and a long timeline, request a number on your address and see whether it works for you. No obligation either way.

Headline

Cash Offers on [CITY] Homes

Description

Request a number on your address

Call to action

Get Your Offer

Customize it in this order

  1. Put the city or neighborhood name in the headline and on the creative.
  2. Use a recognizable local image rather than a stock house.
  3. Keep the ask small — one address, one contact method.

Destination: Instant form on Facebook or Instagram

Illustrative planning range: $20–35/day per market.

Open Creative Studio
Home valuation ad template asking homeowners what their home is worth with a get your value button
Campaign templateSeller conversations

Home Value — What's It Worth Now

Ships in
1:1
4:5
9:16
Ships in these sizes: 1:1, 4:5, 9:16
Primary text

Homes near [NEIGHBORHOOD] have been selling at [GENERAL MARKET OBSERVATION]. If you've wondered what that means for your address, request a current value — it takes a minute, and nobody will show up at your door.

Headline

What's Your [NEIGHBORHOOD] Home Worth Today?

Description

Current value for your address · No obligation

Call to action

Get Your Home Value

Customize it in this order

  1. Use a market observation you can back up from your own MLS data.
  2. Replace [NEIGHBORHOOD] with an area people actually identify with.
  3. Decide whether the value is automated or agent-prepared, and say which.
  4. Follow up the same day — this is the highest-intent seller form you will run.

Fair housing: Talk about prices and properties, not about who is moving in or out of the area.

Destination: Home valuation page

Illustrative planning range: $20–30/day within your farm area.

Open Creative Studio
Right-size ad template featuring single-level homes with low maintenance yards
Design templateSeller conversations

Right-Size — Single-Level Living

Ships in
1:1
4:5
Ships in these sizes: 1:1, 4:5
Primary text

Single-level homes in [CITY] with low-maintenance yards, wider doorways and primary bedrooms on the main floor. If a smaller footprint sounds better than the one you're maintaining now, here's what's available.

Headline

Single-Level Homes in [CITY]

Description

Main-floor primary · Low-maintenance yards

Call to action

Browse Listings

Customize it in this order

  1. Describe the homes — single level, main-floor primary, yard size — and let the right people recognize themselves.
  2. Replace [CITY] and link to a filtered list of single-level inventory.
  3. Use interior photos that show the layout, not lifestyle stock imagery.

Fair housing: Never reference age, retirement, 'empty nesters', or family status. Housing ads cannot target or describe an audience that way — describe the property features instead.

Destination: Listing page

Illustrative planning range: $15–25/day, run continuously.

Open Creative Studio

Open house

Open house ad template showing the event date, time and address with an RSVP button
Campaign templateOpen house

Open House — Date, Time, Address

Ships in
1:1
4:5
9:16
Ships in these sizes: 1:1, 4:5, 9:16
Primary text

Open house [DATE], [TIME], at [ADDRESS]. Walk through at your own pace, ask questions, and see the [STANDOUT FEATURE] before you decide. RSVP below and we'll send the address details and parking instructions.

Headline

Open House [DATE] [TIME] — [ADDRESS]

Description

Stop by anytime · No appointment needed

Call to action

RSVP

Customize it in this order

  1. Put [DATE] and [TIME] in the headline so they survive truncation.
  2. Launch 2–3 days out and end the campaign the morning of.
  3. Name a nearby landmark if the street is hard to find.
  4. Collect RSVPs — the people who never arrive are still leads.

Destination: Instant form on Facebook or Instagram

Illustrative planning range: $10–20/day for the 3 days before the event.

Open Creative Studio
Minimal vertical open house template designed for Stories and Reels placements
Design templateOpen house

Open House — Story Countdown

Ships in
9:16
Ships in these sizes: 9:16
Primary text

Tomorrow: open house at [ADDRESS], [TIME]. Swipe up for directions.

Headline

Open House Tomorrow — [TIME]

Description

[ADDRESS]

Call to action

Get Directions

Customize it in this order

  1. Build this at 9:16 and keep text inside the middle of the frame.
  2. Use it as the reminder the day before, alongside the feed version.
  3. One line of text only — Stories are read in under two seconds.

Destination: Registration / RSVP page

Illustrative planning range: $5–10/day for the final 24–48 hours.

Open Creative Studio

Retargeting

Preview: see it in Creative Studio
Campaign templateRetargeting

Price Improved — Retargeting

Ships in
1:1
4:5
Ships in these sizes: 1:1, 4:5
Primary text

Price improved on [ADDRESS] — now [NEW PRICE]. Same [BEDS] bedrooms, same [STANDOUT FEATURE], new number. If it was close before, it may be worth a second look.

Headline

Price Reduced — Now [NEW PRICE]

Description

[BEDS] bed · [BATHS] bath · [NEIGHBORHOOD]

Call to action

Learn More

Customize it in this order

  1. Run it against Custom Audiences built from your own site visitors, video viewers and form openers.
  2. State the new price plainly rather than hinting at it.
  3. Use a different photo from the original ad so it does not look like a repeat.
  4. Launch the day the price change goes live.

Destination: Listing page

Illustrative planning range: $5–15/day — retargeting audiences are small.

Open Creative Studio
Just sold ad template showing a recently sold suburban home with a home value call to action
Campaign templateRetargeting

Just Sold — Neighborhood Proof

Ships in
1:1
4:5
Ships in these sizes: 1:1, 4:5
Primary text

Just sold near [NEIGHBORHOOD] at [SALE PRICE], in [DAYS ON MARKET] days. If you own nearby and have wondered what that means for your address, request a current value — no obligation.

Headline

Just Sold Nearby — [SALE PRICE]

Description

See what your home is worth today

Call to action

Get Your Home Value

Customize it in this order

  1. Confirm your seller is comfortable with the sale price being shown.
  2. Run it to people who have already engaged with your listing ads, plus the surrounding area.
  3. Remember Meta requires a 15-mile minimum radius on housing ads — 'the neighborhood' happens in the copy, not the targeting.
  4. Keep the promise small: a value estimate, not a pitch.

Fair housing: Report the sale. Do not characterize the neighborhood or the people who bought.

Destination: Home valuation page

Illustrative planning range: $10–20/day for 7–10 days after a closing.

Open Creative Studio

How to customize any template

  1. 1. Swap the photo. Use your own daylight exterior or the room that sells the house. One strong image beats a collage.
  2. 2. Replace every bracketed field. [ADDRESS], [PRICE], [NEIGHBORHOOD], [DATE], [TIME]. A leftover bracket in a live ad is the most common mistake.
  3. 3. Keep the offer to one sentence. Tour it, RSVP, get the value, see the list. Two offers in one ad halve the response to both.
  4. 4. Choose the destination. Instant form for volume and pre-filled details; a listing or valuation page for fewer, more considered inquiries.
  5. 5. Set the Housing Special Ad Category. Every real estate ad must be declared in the Housing category. Walled Garden applies it automatically; in Ads Manager you set it yourself at the campaign level.
  6. 6. Launch, then check comments and leads the first day. Answer questions in the comments and reply to leads quickly. Leave the targeting and budget alone while delivery settles.

The full walkthrough, with the Ads Manager path beside the Walled Garden path, is in the step-by-step setup guide.

Frequently asked questions

Yes. The ad copy on this page is free to use — there is no form, no download gate and no account needed. Copy the primary text, headline and call to action, replace the bracketed fields with your own details, and run them wherever you advertise.

No. The copy works in Meta Ads Manager or any tool you already use. Walled Garden's Creative Studio builds the matching creative and handles the campaign setup, Housing Special Ad Category declaration, lead form and lead routing, but nothing on this page requires it.

Build three sizes: 1:1 square for feed, 4:5 portrait for feed (it takes up more screen on a phone), and 9:16 vertical for Stories and Reels. Keep text and logos away from the top and bottom of the 9:16 version, where the interface covers the frame. Each template above lists the sizes it ships in.

Yes. Facebook and Instagram are the same ad system, so a campaign built here can run on both. The 4:5 and 9:16 versions matter more on Instagram, and a shorter first line of primary text works better because Instagram truncates earlier than Facebook does.

Describe the property, the offer and the terms — never the person you hope to reach. Avoid references to family status, age, religion, national origin, disability, race or sex, including positive-sounding ones like 'perfect for young families'. Walled Garden applies Meta's Housing Special Ad Category to every real estate campaign, which restricts targeting, but your wording and imagery are still your responsibility. This is general information, not legal advice.

Build the creative to match

Creative Studio builds the 1:1, 4:5 and 9:16 versions from your listing, so the copy above has something to sit on.

Open Creative StudioSee finished ad examples
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Travis Thom

Travis Thom

Co-Founder & Chief Strategist

Digital marketing strategist with 12+ years of experience helping real estate professionals master Facebook and Instagram advertising through AI-powered automation.

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