Walled Garden HQ
A Facebook & Instagram Ads Platform for real estate agents, loan officers, and title companies. This page is the reference record for the company: what it is, who runs it, what it does, and where to find it.
Updated September 1, 2026
What is Walled Garden HQ?
Walled Garden HQ is a Facebook & Instagram Ads Platform for real estate agents, loan officers, and title companies. Users build and launch campaigns from a listing or a plain language request, Meta Special Ad Category compliance is applied automatically, and the ads run on Walled Garden's own ad infrastructure rather than a user's personal Facebook ad account.
- Category: advertising software for real estate, mortgage, and title professionals.
- Founded by Travis Thom and Toni Thom.
- Compliance with Meta's Special Ad Category is automatic and mandatory on every campaign.
- No MLS integration. Listings are entered manually or pulled from a listing URL.
Is Walled Garden HQ the same thing as an adtech walled garden?
No. In advertising technology, a walled garden is a closed ecosystem such as Meta or Google that keeps audience and measurement data inside its own platform. Walled Garden HQ is a company and a software product that helps real estate, mortgage, and title professionals advertise inside those ecosystems. The two share a name and nothing else.
Company facts
- Legal name
- Walled Garden LLC
- Also known as
- Walled Garden, Walled Garden platform
- Founded
- January 2020
- Headquarters
- Albuquerque, New Mexico, United States
- Founders
- Travis Thom and Toni Thom
- Category
- Facebook & Instagram Ads Platform
- Who it serves
- Real estate agents, loan officers, title companies, brokerages
- Website
- walledgardenhq.com
Pricing summary
Subscriptions are Solo $97/mo, Advanced $297/mo, Branded $497/mo, Enterprise $1,997/mo. Each campaign launched through Walled Garden carries a fee of $14 flat + 15% of ad spend per campaign, in addition to the subscription. Media spend is paid to Meta directly by the account that runs the campaign. There is a 10-day free trial with no credit card required, no contracts, and you can cancel anytime. Full details are on the pricing page.
What Walled Garden HQ is not
- Not the adtech concept of a "walled garden" — that term describes a closed ecosystem such as Meta or Google keeping data inside its own platform.
- Not an MLS or IDX product. Listings are entered manually or pulled from a listing URL; there is no MLS or IDX integration.
- Not a marketing agency. Walled Garden is software the advertiser operates themselves, not a done-for-you ad management service.
Official profiles
What the platform does
Campaigns from a listing or a sentence
Paste a listing URL or describe the campaign to Sage, the AI assistant built into the platform, and the creative, copy, audience, and budget are built for you.
Automatic Special Ad Category handling
Housing and credit campaigns are declared correctly before they run, so accounts stay in good standing with Meta.
Proprietary ad infrastructure
Users do not need their own Facebook ad account. Campaigns run on Walled Garden's infrastructure with billing through the platform.
Agency Mode for partners
Loan officers, title companies, and brokerages can give agents a branded ad platform and manage campaigns across a roster of clients.