Walled Garden vs BoomTown
Get specialized Facebook ads. Purpose-built ad platform vs enterprise CRM with ads as afterthought.
Quick Answer
BoomTown is an enterprise CRM platform ($1,000-2,000/mo) designed for high-volume teams needing calling, texting, automated follow-up, and IDX website. Facebook ads are an add-on module. Walled Garden is a specialized Facebook ads platform ($97-497/mo plus a per-campaign fee of $14 + 15% of ad spend) focused exclusively on ad creation with 100+ templates and AI targeting. If you need enterprise CRM features, choose BoomTown. If you want best-in-class Facebook ads without CRM bloat, choose Walled Garden.
Side-by-Side Comparison
See exactly how Walled Garden and BoomTown compare across pricing, features, and value.
| Feature | Walled Garden | BoomTown |
|---|---|---|
| Monthly Cost | $97-$497 | $1,000-$2,000+ |
| Annual Cost | $1,164-$5,964 + campaign fees | $12,000-$24,000+ |
| Pre-Built Templates | 100+ | Limited |
| Setup Time | 2 minutes | 1-2 hours |
| CRM Included | No | Yes |
Annual Cost Comparison
Real cost breakdown for Facebook advertising capabilities
Walled Garden
BoomTown
Save $6,036-$18,036 Annually
Get specialized Facebook ads without paying for enterprise CRM features you don't need
Why Agents Choose Walled Garden
Purpose-built for Facebook advertising without enterprise overhead
1/3 the Cost
$97-497/mo vs $1,000-2,000/mo. Cancel anytime.
Core Feature, Not Add-On
Facebook ads are BoomTown's afterthought module. With Walled Garden, it's our entire focus with 100+ templates.
2-Minute Setup
Launch professional campaigns in minutes vs BoomTown's 1-2 hour setup. AI targeting eliminates manual complexity.
When BoomTown Makes Sense
BoomTown may be the better choice if you:
- Are a high-volume team ($10M+ GCI) needing enterprise CRM with built-in calling and texting
- Need automated follow-up sequences and drip campaigns integrated with your ad platform
- Want IDX website, transaction management, and Facebook ads in one all-in-one platform
- Have budget for $1,000-2,000/mo plus setup fees and prefer comprehensive platforms
But if you already have a CRM and want best-in-class Facebook ads, Walled Garden is the specialized option to compare.
How to Switch from BoomTown
Keep your CRM, upgrade your Facebook ads
Export Your Contacts
Download your contact list from BoomTown as CSV file
Start Walled Garden Trial
Sign up for free trial, no credit card required
Upload Custom Audiences
Import your contacts for retargeting campaigns
Launch Better Ads
Use 100+ templates to create professional campaigns in 2 minutes
Many agents keep BoomTown CRM but use Walled Garden for their Facebook ads
"We were paying BoomTown $1,500/month for our team. Loved the CRM but the Facebook ad templates were generic and setup took forever. Switched to Walled Garden for ads at $497/month (Branded Platform for our 8 agents) and kept BoomTown for CRM. Saved $12,000/year and our ads perform way better."
Jennifer Thompson
Team Lead, Thompson Realty Group
Frequently Asked Questions
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No credit card required • 2-minute setup • Cancel anytime
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