Save $6,036-$18,036 Annually

Walled Garden vs BoomTown

Get superior Facebook ads at 1/3 the cost. Purpose-built ad platform vs enterprise CRM with ads as afterthought.

Quick Answer

BoomTown is an enterprise CRM platform ($1,000-2,000/mo) designed for high-volume teams needing calling, texting, automated follow-up, and IDX website. Facebook ads are an add-on module. Walled Garden is a specialized Facebook ads platform ($97-497/mo) focused exclusively on ad creation with 100+ templates and AI targeting. If you need enterprise CRM features, choose BoomTown. If you want best-in-class Facebook ads without CRM bloat, choose Walled Garden and save $6,036-$18,036 annually.

Side-by-Side Comparison

See exactly how Walled Garden and BoomTown compare across pricing, features, and value.

Monthly Cost
Walled Garden
$97-$497
BoomTown
$1,000-$2,000+
Annual Cost
Walled Garden
$1,164-$5,964
BoomTown
$12,000-$24,000+
Pre-Built Templates
Walled Garden
100+
BoomTown
Limited
Setup Time
Walled Garden
2 minutes
BoomTown
1-2 hours
CRM Included
Walled Garden
No
BoomTown
Yes

Annual Cost Comparison

Real cost breakdown for Facebook advertising capabilities

Walled Garden

Monthly Subscription$97-$497
Setup Fee$0
Contract LengthCancel anytime
Annual Total$1,164-$5,964

BoomTown

Monthly Subscription$1,000-$2,000
Setup Fee$2,000-$5,000
Contract LengthAnnual commitment
Annual Total$12,000-$24,000+
Includes CRM + Calling + IDX + Follow-up

Save $6,036-$18,036 Annually

Get superior Facebook ads without paying for enterprise CRM features you don't need

Why Agents Choose Walled Garden

Purpose-built for Facebook advertising without enterprise overhead

1/3 the Cost

$97-497/mo vs $1,000-2,000/mo. Save $6K-$18K annually without sacrificing ad quality. Cancel anytime.

Core Feature, Not Add-On

Facebook ads are BoomTown's afterthought module. With Walled Garden, it's our entire focus with 100+ templates.

2-Minute Setup

Launch professional campaigns in minutes vs BoomTown's 1-2 hour setup. AI targeting eliminates manual complexity.

When BoomTown Makes Sense

BoomTown may be the better choice if you:

  • Are a high-volume team ($10M+ GCI) needing enterprise CRM with built-in calling and texting
  • Need automated follow-up sequences and drip campaigns integrated with your ad platform
  • Want IDX website, transaction management, and Facebook ads in one all-in-one platform
  • Have budget for $1,000-2,000/mo plus setup fees and prefer comprehensive platforms

But if you already have a CRM and want best-in-class Facebook ads, Walled Garden delivers superior results at 1/3 the cost.

How to Switch from BoomTown

Keep your CRM, upgrade your Facebook ads, save $6K-$18K annually

1

Export Your Contacts

Download your contact list from BoomTown as CSV file

2

Start Walled Garden Trial

Sign up for free trial, no credit card required

3

Upload Custom Audiences

Import your contacts for retargeting campaigns

4

Launch Better Ads

Use 100+ templates to create professional campaigns in 2 minutes

Many agents keep BoomTown CRM but switch to Walled Garden for superior Facebook ads

JT

"We were paying BoomTown $1,500/month for our team. Loved the CRM but the Facebook ad templates were generic and setup took forever. Switched to Walled Garden for ads at $497/month (Branded Platform for our 8 agents) and kept BoomTown for CRM. Saved $12,000/year and our ads perform way better."

Jennifer Thompson

Team Lead, Thompson Realty Group

Frequently Asked Questions

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Join 2,500+ agents getting better Facebook ads at 1/3 the cost

No credit card required • 2-minute setup • Cancel anytime

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