Get superior Facebook ads at 1/3 the cost with zero lead fees. Keep more commission with specialized ad platform vs bloated CRM suite.
Market Leader is a comprehensive CRM platform ($300-600/mo) that includes Facebook ads, IDX website, transaction management, and email marketing. It charges $15-50 per lead on top of monthly fees. Walled Garden is a specialized Facebook ads platform ($97-497/mo plus a per-campaign fee of $14 + 15% of ad spend) focused exclusively on ad creation with 100+ templates and AI targeting. Zero lead fees. If you need comprehensive CRM in one platform, choose Market Leader. If you want best-in-class Facebook ads without CRM lock-in and lead fees, choose Walled Garden and save $10,636-$33,636 annually.
See exactly how Walled Garden and Market Leader compare across pricing, features, and value.
| Feature | Walled Garden | Market Leader |
|---|---|---|
| Monthly Cost | $97-$497 | $300-$600+ |
| Lead Fees | $0 | $15-$50 per lead |
| Annual Cost (50 leads/mo) | $1,164-$5,964 | $12,600-$39,600 |
| Pre-Built Templates | 100+ | Limited |
| Setup Time | 2 minutes | 1-2 hours |
| CRM Included | No | Yes |
Real cost breakdown including lead fees (based on 50 leads/month)
Save $10,636-$33,636 in Year 1
Zero lead fees means more commission in your pocket as your lead volume grows
Purpose-built for Facebook advertising without CRM lock-in
No $15-50 per lead charges. Keep more commission as your lead volume grows. Cancel anytime, no annual commitment.
100+ pre-built templates vs Market Leader's 1-2 hour setup. Launch professional campaigns in minutes, not hours.
Integrate with Follow Up Boss, kvCORE, BoomTown, or any CRM. No lock-in, no switching costs. Keep your existing workflow.
Market Leader may be the better choice if you:
But if you want best-in-class Facebook ads without CRM lock-in and lead fees, Walled Garden delivers superior results at 1/3 the cost.
Keep your lead data, upgrade your Facebook ads, save $10K-$33K annually
Download your contact list from Market Leader as CSV file
Sign up for free trial, no credit card required
Import your contacts for retargeting campaigns
Use 100+ templates to create professional campaigns in 2 minutes
Cancel Market Leader after confirming your ads perform better with Walled Garden
"I was paying Market Leader $450/month plus $35 per lead. With 40-50 leads monthly, my total cost was around $2,000/month. Switched to Walled Garden at $297/month with zero lead fees and got better templates and faster setup. Saved $20,400 in my first year."
Marcus Rodriguez
Licensed Agent, Phoenix AZ
Join 2,500+ agents getting better Facebook ads at 1/3 the cost with zero lead fees
No credit card required • 2-minute setup • Cancel anytime
See how Walled Garden compares to other platforms
See how Walled Garden compares to other platforms
Agents, teams and loan officers use Walled Garden to launch Facebook and Instagram campaigns without an ads manager. Start your free trial today, no credit card required.
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