Built by Real Estate Marketers, For Real Estate Agents
20+ Years of Industry Expertise Meets AI-Powered Innovation
We're not just another tech company building marketing tools. We're real estate marketing veterans who lived through the frustration of complex ad platforms and wasted budgets, and decided to build the solution we wished existed.
Toni Thom
Co-Founder, COO
Operations & Customer Success
Travis Thom
Co-Founder, Strategist
Marketing Strategy & Product
Our Mission
At Walled Garden, we believe real estate agents deserve marketing tools built specifically for their unique needs, not generic platforms designed for everyone and optimized for no one.
Founded in 2020 by real estate marketing veterans Travis Thom and Toni Thom, Walled Garden was born from a simple frustration: Facebook Ads Manager is too complex, too time-consuming, and too expensive for most agents to use effectively. We knew there had to be a better way.
With over 20 years of combined experience in real estate marketing, lead generation, and digital advertising, Travis and Toni set out to create the platform they wished existed when they were in the trenches. A tool that combines the power of Facebook & Instagram advertising with AI automation, professional templates, and zero complexity.
Today, Walled Garden has served over 5,000 real estate professionals across North America. Our platform has generated millions of leads, helped agents close millions in real estate transactions, and proven that powerful marketing doesn't require a marketing degree. 10,000 real estate professionals across North America. Our platform has generated millions of leads, helped agents close billions in real estate transactions, and proven that powerful marketing doesn't require a marketing degree.
Meet The Founders
The marketing veterans behind Walled Garden
Travis Thom
Co-Founder, Strategist
Travis Thom is a digital marketing strategist with 12+ years of experience in real estate advertising, lead generation, and conversion optimization. Before co-founding Walled Garden, Travis worked with hundreds of real estate agents and teams, helping them navigate the complexity of Facebook Ads Manager and generate consistent leads.
His frustration with the steep learning curve and wasted ad spend in traditional platforms led him to envision a better solution, one that leveraged AI to handle the technical complexity while keeping agents in control of their marketing.
Travis's expertise in audience targeting, ad creative optimization, and conversion psychology forms the foundation of Walled Garden's AI-powered automation. His philosophy is simple: "Marketing should generate leads, not headaches."
Outside of Walled Garden, Travis is a frequent speaker at real estate conferences and has been featured in leading industry publications for his innovative approach to real estate marketing automation.
"We built Walled Garden to be the platform I wish I had when I was spending 20 hours a week managing Facebook campaigns. Now agents can do in 5 minutes what used to take me all day."
Toni Thom
Co-Founder, COO
Toni Thom brings over 10 years of real estate operations and business development experience to Walled Garden. As Co-Founder and COO, Toni oversees product development, customer success, and strategic growth initiatives.
Before Walled Garden, Toni worked directly with top-producing agents and brokerages, witnessing firsthand the challenges agents face when trying to implement effective digital marketing strategies. She saw talented agents struggle with technology, waste thousands on ineffective campaigns, and ultimately abandon Facebook advertising altogether.
Determined to solve this problem, Toni partnered with Travis to create a platform that combines sophisticated marketing technology with agent-friendly simplicity. Her focus on user experience and customer success has shaped Walled Garden into a tool agents actually love to use.
Toni is passionate about empowering agents with the tools and training they need to compete in today's digital-first real estate market. Under her leadership, Walled Garden has achieved industry-leading customer satisfaction scores and agent retention rates.
"Every feature we build starts with one question: 'Will this actually make an agent's life easier?' If the answer isn't a clear yes, we don't build it."
Our Journey
From startup to industry leader
The Beginning
Travis and Toni Thom launch Walled Garden with a mission to simplify Facebook advertising for real estate agents
Rapid Growth
Platform generates over 25,000 leads, validates product-market fit
AI Innovation
Launch revolutionary AI-powered targeting system analyzing 50,000+ data points
Major Milestone
Roll out video ads platform, retargeting automation, enhanced analytics
Feature Expansion
Launch customizable ad templates library and AI ad copy tool Ad Wizard
Scaling Impact
Continued innovation with focus on marketing agency features, enterprise features and branded platform product
The Beginning
Travis and Toni Thom launch Walled Garden with a mission to simplify Facebook advertising for real estate agents
Rapid Growth
Platform generates over 25,000 leads, validates product-market fit
AI Innovation
Launch revolutionary AI-powered targeting system analyzing 50,000+ data points
Major Milestone
Roll out video ads platform, retargeting automation, enhanced analytics
Feature Expansion
Launch customizable ad templates library and AI ad copy tool Ad Wizard
Scaling Impact
Continued innovation with focus on marketing agency features, enterprise features and branded platform product
Why We're Different
We're not just building software. We're solving real problems we experienced firsthand
Built by Agents, For Agents
We're not tech entrepreneurs guessing at agent needs. We lived the frustrations, wasted the budgets, and learned the hard way, so you don't have to.
AI-Powered, Human-Guided
Our AI handles the complex targeting and optimization work, but you stay in control. Smart automation that amplifies your strategy, not replaces it.
No Coding, No Complexity
Marketing shouldn't require a computer science degree. Our platform is designed for agents who want results, not technical challenges.
Real Results, Proven ROI
Our platform is built on strategies that have generated millions of leads. We don't experiment on your budget. We use what works.
Transparency & Trust
No hidden fees, no confusing pricing, no surprises. We charge fairly and deliver results you can measure.
Agent Success Obsessed
Your success is our success. Our customer support team is legendary because we genuinely care about your results.
Our Values
The principles that guide everything we do
Agent-First Mindset
Every decision, feature, and update starts with one question: "Does this make life easier for agents?" If not, we don't do it.
Innovation Without Complexity
We embrace cutting-edge technology like AI, but only when it simplifies your work. Innovation should reduce friction, not create it.
Transparency & Trust
We're honest about what works and what doesn't. No marketing hype, no false promises, just real results and genuine support.
Frequently Asked Questions
Learn more about Walled Garden
Who founded Walled Garden?
Walled Garden was founded in 2020 by Travis Thom (12+ years digital marketing strategist) and Toni Thom (10+ years operations and business development). Both founders are real estate marketing veterans who experienced the complexity of Facebook Ads Manager firsthand.
What makes Walled Garden different from other platforms?
Walled Garden is built specifically for real estate professionals, not generic marketers. We focus exclusively on Facebook and Instagram ads with industry-specific templates, automatic Fair Housing compliance, and proven targeting strategies for real estate markets.
How many agents use Walled Garden?
Over 5,000 real estate professionals have used Walled Garden since 2020, including solo agents, teams, brokerages, and loan officers. The platform has generated over 5 million leads and influenced $100M+ in transactions.
What is your company's mission?
Our mission is to democratize professional-grade Facebook advertising for real estate agents. We believe every agent, regardless of budget or technical skill, deserves access to the same marketing tools that top-producing agents and agencies use.
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