Built by Real Estate Marketers, For Real Estate Agents
20+ Years of Industry Expertise Meets AI-Powered Innovation
We're not just another tech company building marketing tools. We're real estate marketing veterans who lived through the frustration of complex ad platforms and wasted budgets, and decided to build the solution we wished existed.
Toni Thom
Co-Founder, COO
Operations & Customer Success
Travis Thom
Co-Founder, Strategist
Marketing Strategy & Product
Our Mission
At Walled Garden, we believe real estate agents deserve marketing tools built specifically for their unique needs, not generic platforms designed for everyone and optimized for no one.
Founded in 2020 by real estate marketing veterans Travis Thom and Toni Thom, Walled Garden was born from a simple frustration: Facebook Ads Manager is too complex, too time-consuming, and too expensive for most agents to use effectively. We knew there had to be a better way.
Travis Thom is the CEO and co-founder of Walled Garden HQ. He has spent more than 15 years running Facebook advertising for real estate and, across his career and agency work, has managed more than $100 million in Facebook ad spend and generated more than 4 million real estate leads. He is a Certified Meta Marketing Partner, a former member of Facebook's Real Estate Advisory Board, and also runs the agency Elevated REM. Travis and Toni set out to build the platform they wished existed: Facebook & Instagram advertising with ready-made templates, Meta's Housing Special Ad Category applied automatically, and no Ads Manager required.
Career figures across Travis Thom's agency work, not Walled Garden platform totals. Founded in 2020 by Travis Thom and Toni Thom. Based in Albuquerque, New Mexico.
Meet The Founders
The marketing veterans behind Walled Garden
Travis Thom
CEO and Co-Founder
Travis Thom is the CEO and co-founder of Walled Garden HQ. He has spent more than 15 years running Facebook advertising for real estate and, across his career and agency work, has managed more than $100 million in Facebook ad spend and generated more than 4 million real estate leads. He is a Certified Meta Marketing Partner, a former member of Facebook's Real Estate Advisory Board, and also runs the agency Elevated REM.
His frustration with the steep learning curve and wasted ad spend in traditional platforms led him to envision a better solution, one that leveraged AI to handle the technical complexity while keeping agents in control of their marketing.
Travis's expertise in audience targeting, ad creative optimization, and conversion psychology forms the foundation of Walled Garden's AI-powered automation. His philosophy is simple: "Marketing should generate leads, not headaches."
Outside of Walled Garden, Travis is a frequent speaker at real estate conferences and has been featured in leading industry publications for his innovative approach to real estate marketing automation.
"We built Walled Garden to be the platform I wish I had when I was spending 20 hours a week managing Facebook campaigns. Now agents can do in 5 minutes what used to take me all day."
Toni Thom
Co-Founder, COO
Toni Thom brings over 10 years of real estate operations and business development experience to Walled Garden. As Co-Founder and COO, Toni oversees product development, customer success, and strategic growth initiatives.
Before Walled Garden, Toni worked directly with top-producing agents and brokerages, witnessing firsthand the challenges agents face when trying to implement effective digital marketing strategies. She saw talented agents struggle with technology, waste thousands on ineffective campaigns, and ultimately abandon Facebook advertising altogether.
Determined to solve this problem, Toni partnered with Travis to create a platform that combines sophisticated marketing technology with agent-friendly simplicity. Her focus on user experience and customer success has shaped Walled Garden into a tool agents actually love to use.
Toni is passionate about empowering agents with the tools and training they need to compete in today's digital-first real estate market. Under her leadership, Walled Garden has achieved industry-leading customer satisfaction scores and agent retention rates.
"Every feature we build starts with one question: 'Will this actually make an agent's life easier?' If the answer isn't a clear yes, we don't build it."
Our Journey
From startup to industry leader
The Beginning
Travis and Toni Thom launch Walled Garden with a mission to simplify Facebook advertising for real estate agents
Early Customers
Early agents launch campaigns and shape the product roadmap
AI Innovation
Launched Housing Special Ad Category campaigns with first-party Custom Audiences and retargeting
Major Milestone
Roll out video ads platform, retargeting automation, enhanced analytics
Feature Expansion
Launch customizable ad templates library and AI ad copy tool Ad Wizard
Scaling Impact
Continued innovation with focus on marketing agency features, enterprise features and branded platform product
The Beginning
Travis and Toni Thom launch Walled Garden with a mission to simplify Facebook advertising for real estate agents
Early Customers
Early agents launch campaigns and shape the product roadmap
AI Innovation
Launched Housing Special Ad Category campaigns with first-party Custom Audiences and retargeting
Major Milestone
Roll out video ads platform, retargeting automation, enhanced analytics
Feature Expansion
Launch customizable ad templates library and AI ad copy tool Ad Wizard
Scaling Impact
Continued innovation with focus on marketing agency features, enterprise features and branded platform product
Why We're Different
We're not just building software. We're solving real problems we experienced firsthand
Built by Agents, For Agents
We're not tech entrepreneurs guessing at agent needs. We lived the frustrations, wasted the budgets, and learned the hard way, so you don't have to.
AI-Powered, Human-Guided
Our AI handles the complex targeting and optimization work, but you stay in control. Smart automation that amplifies your strategy, not replaces it.
No Coding, No Complexity
Marketing shouldn't require a computer science degree. Our platform is designed for agents who want results, not technical challenges.
Real Results, Proven ROI
Our platform is built on strategies that have generated millions of leads. We don't experiment on your budget. We use what works.
Transparency & Trust
Transparent pricing: subscription, the applicable setup fee, and $14 + 15% per campaign. No surprises.
Agent Success Obsessed
Your success is our success. Our customer support team is legendary because we genuinely care about your results.
Our Values
The principles that guide everything we do
Agent-First Mindset
Every decision, feature, and update starts with one question: "Does this make life easier for agents?" If not, we don't do it.
Innovation Without Complexity
We embrace cutting-edge technology like AI, but only when it simplifies your work. Innovation should reduce friction, not create it.
Transparency & Trust
We're honest about what works and what doesn't. No marketing hype, no false promises, just real results and genuine support.
Frequently Asked Questions
Learn more about Walled Garden
Who founded Walled Garden?
Walled Garden HQ (legal name Walled Garden LLC) was founded in 2020 by Travis Thom and Toni Thom and is based in Albuquerque, New Mexico. Travis Thom is the CEO and co-founder of Walled Garden HQ. He has spent more than 15 years running Facebook advertising for real estate and, across his career and agency work, has managed more than $100 million in Facebook ad spend and generated more than 4 million real estate leads. He is a Certified Meta Marketing Partner, a former member of Facebook's Real Estate Advisory Board, and also runs the agency Elevated REM.
What makes Walled Garden different from other platforms?
Walled Garden is built specifically for real estate professionals, not generic marketers. We focus exclusively on Facebook and Instagram ads with industry-specific templates, automatic Fair Housing compliance, and proven targeting strategies for real estate markets.
Where is Walled Garden based?
Walled Garden HQ is based in Albuquerque, New Mexico. It serves real estate agents, teams, brokerages, loan officers, mortgage brokers and title reps across the U.S.
What is your company's mission?
Our mission is to democratize professional-grade Facebook advertising for real estate agents. We believe every agent, regardless of budget or technical skill, deserves access to the same marketing tools that top-producing agents and agencies use.
Grow Your Business With Walled Garden
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