Real Estate Facebook Ads in Raleigh
Build Raleigh campaigns around listings, open houses and useful market information rather than generic agent-brand advertising. This guide answers what to advertise, how Housing targeting works, what Walled Garden costs and where every lead goes next.
What searchers need answered
A practical Raleigh campaign plan
- 1
Choose one campaign job
Promote one listing, fill an open house, answer a seller question or offer a useful local market update.
- 2
Match the creative to the click
Use North Hills, Brier Creek, Cary as local context in the copy, then send people to a page or form that delivers the exact offer.
- 3
Use Housing-safe audience controls
Run the campaign in Meta's Housing Special Ad Category with broad delivery, an eligible 15-mile location radius and Custom Audiences from your own first-party data.
- 4
Work every response
Route leads to one place, respond quickly and keep retargeting website visitors and people who engaged with the ad.
Housing targeting rules in Raleigh
Walled Garden applies Meta's Housing Special Ad Category to every real estate campaign. U.S. housing ads cannot target by age, gender or ZIP code; location targeting has a 15-mile minimum radius; Lookalike Audiences are unavailable; and Special Ad Audiences were discontinued in 2022. Agents can still use their own first-party Custom Audiences, website visitors, engagement audiences and broad or Advantage+ delivery.
What Walled Garden costs
Solo is $97 per month. 10-day free trial, no credit card required. No contracts, cancel anytime. Each campaign also carries $14 flat + 15% of ad spend per campaign. Media spend is paid directly to Meta by the advertiser. Walled Garden never bills ad spend.
Listings are entered manually or pulled from a listing URL. There is no MLS or IDX integration.
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