Facebook Ads for Real Estate — Everything in One Place
Setup guides, cost benchmarks, 22+ ad examples, compliance explainers, and city-by-city pages for real estate campaigns on Facebook & Instagram. Pick the question you have; every page below lives on this site.
Learn how the campaigns work
If you are new to advertising on Facebook & Instagram, start with one of these. The decision guide helps you choose what to run; the setup guide shows how to run it.
Real estate Facebook ads: the complete guide
Objectives, offers, creative, budgets, lead capture, and measurement — the decide-what-to-run guide.
How to set up Facebook ads, step by step
Campaign setup, audiences, placements, and launch checklists in the Ads-platform setup guide.
How real estate Facebook ads work
What actually happens between budget, auction, delivery, and a lead reaching your inbox.
Facebook ads setup, updated
The current setup walkthrough, kept in sync with Meta's campaign settings.
What real estate Facebook ads cost
Cost-per-lead and CPM figures across these pages are modeled estimates with the math published, not guarantees — your results depend on market, offer, and creative.
Facebook ads cost guide
Starting budgets, daily spend ranges, and what drives cost per lead up or down.
Lead costs by state — benchmark report
State-by-state CPL, CTR, CPM and conversion-rate modeled benchmarks, free to cite.
Metro cost-per-lead report
Modeled CPL estimates for 30 U.S. metros with the full formula published and an open dataset.
Meta CPM benchmark report
Auction CPM trends, state rate cards, and seasonality for real estate campaigns.
How to set your ad budget
How much to spend per campaign, per market, and when to scale or cut.
Facebook ads ROI calculator
Turn CPL and close rates into expected return before you spend.
Real ads you can model (22+ examples)
Real estate ad creative with the offer, hook, and call to action broken down — plus ready-to-adapt campaign templates.
Real estate Facebook ad examples gallery
A visual library of 22+ real estate ad examples: just listed, open house, valuation, buyer, and more.
Annotated ad examples
Why each example works: the hook, the visual, and the call to action.
Best-performing ad creatives teardown
Seller, buyer, cash-offer, new-construction, and price-point creative, analyzed.
Facebook ad template library
Copy-and-adapt templates for every common real estate campaign type.
Housing rules and fair advertising
Real estate ads run under Meta's Housing Special Ad Category, which restricts targeting for everyone. These guides explain what is required — they are general information, not legal advice.
Housing Special Ad Category guide
What the category restricts, what is still allowed, and how to set campaigns up correctly.
Meta Special Ad Category, explained
Meta's rules for housing ads in plain language: 15-mile radius minimum, no age, gender, or ZIP targeting.
Title company Facebook ads & compliance
How title companies advertise to agents without crossing RESPA lines.
California real estate advertising rules
State-specific disclosure and advertising requirements layered on top of Meta's rules.
Ad disclosure requirements
What has to appear on the ad, the landing page, and the agent's profile.
All compliance guides
The full compliance library: Fair Housing, RESPA-conscious co-marketing, and state rules.
Comparisons, verticals & research
Where to go next once you know what you want to run.
Facebook ads platform for agents
How Walled Garden runs compliant campaigns for you — pricing, features, and trial.
Facebook ads for mortgage & title
The vertical-specific version for loan officers and title reps.
Walled Garden vs Ads Manager
What changes when you stop building campaigns by hand.
Best Facebook ads tools for real estate
How the leading tools compare, with our publisher disclosure.
Research center
Original benchmark reports on Meta advertising — free to read, free to cite.
Real estate advertising glossary
CPL, CPM, Special Ad Category, Custom Audiences — every term defined.
City pages for the top 30 U.S. metros
Each city page covers modeled cost-per-lead estimates, budget scenarios, local ad examples, and the Housing Special Ad Category notes that apply everywhere. CPL figures on city pages are modeled estimates, not quoted rates.
Running campaigns as a loan officer or mortgage team? The mortgage Facebook ads by city pages cover the same benchmarks for lending.