2026 Real Estate Meta CPM Benchmark Report.
Auction CPM trends, state-level rate cards, and monthly seasonality for Facebook and Instagram ads in U.S. residential real estate.
What we actually see on the platform.
Per active campaign across Solo and Branded clients.
List-of-homes and price-bracket carousels run cheapest.
Home-valuation and market-update angles compete in a tighter auction.
CPM by state — all 50 + DC.
| State | CPM | CPC | CTR | Region |
|---|---|---|---|---|
| Mississippi | $11.15 | $0.48 | 1.91% | South |
| Alabama | $11.47 | $0.52 | 1.13% | South |
| Nebraska | $11.53 | $0.70 | 1.60% | Midwest |
| Ohio | $11.61 | $1.39 | 1.12% | Midwest |
| Virginia | $11.67 | $0.98 | 2.16% | South |
| Kentucky | $11.74 | $0.90 | 1.56% | South |
| Minnesota | $11.83 | $0.57 | 1.87% | Midwest |
| Michigan | $12.20 | $0.53 | 1.57% | Midwest |
| Arkansas | $12.57 | $1.04 | 2.22% | South |
| Tennessee | $12.60 | $0.49 | 2.21% | South |
| Kansas | $12.61 | $1.42 | 1.31% | Midwest |
| South Dakota | $12.70 | $1.32 | 1.33% | Midwest |
| North Dakota | $12.71 | $1.11 | 2.17% | Midwest |
| West Virginia | $13.27 | $1.28 | 1.12% | South |
| Oklahoma | $13.31 | $0.61 | 1.91% | South |
| Delaware | $13.43 | $0.97 | 1.31% | South |
| Indiana | $13.43 | $1.12 | 1.35% | Midwest |
| North Carolina | $13.53 | $0.98 | 1.50% | South |
| Idaho | $13.72 | $0.38 | 1.53% | West |
| Wyoming | $13.82 | $1.13 | 1.68% | West |
| Iowa | $13.86 | $0.63 | 2.38% | Midwest |
| Florida | $14.03 | $0.35 | 1.42% | South |
| Rhode Island | $14.09 | $0.57 | 1.25% | Northeast |
| Missouri | $14.30 | $0.69 | 1.45% | Midwest |
| Illinois | $14.33 | $0.99 | 1.15% | Midwest |
| Louisiana | $14.56 | $0.99 | 1.52% | South |
| Utah | $14.61 | $0.35 | 1.38% | West |
| South Carolina | $14.65 | $0.56 | 1.85% | South |
| Wisconsin | $14.65 | $0.87 | 1.94% | Midwest |
| Maine | $14.69 | $0.60 | 1.85% | Northeast |
| Nevada | $14.94 | $0.35 | 2.29% | West |
| Texas | $15.17 | $0.85 | 1.88% | South |
| Maryland | $15.21 | $0.35 | 2.15% | South |
| Georgia | $15.31 | $1.08 | 1.90% | South |
| Montana | $15.45 | $1.39 | 1.77% | West |
| Pennsylvania | $15.66 | $0.79 | 2.09% | Northeast |
| Vermont | $15.74 | $0.75 | 2.36% | Northeast |
| Connecticut | $15.76 | $0.52 | 1.63% | Northeast |
| Colorado | $15.90 | $0.87 | 1.97% | West |
| New Hampshire | $15.92 | $1.01 | 1.92% | Northeast |
| New Mexico | $16.71 | $1.21 | 1.43% | West |
| Washington | $16.72 | $0.78 | 1.16% | West |
| Oregon | $17.06 | $0.73 | 2.07% | West |
| Arizona | $17.52 | $0.35 | 2.30% | West |
| Alaska | $17.70 | $0.35 | 2.15% | West |
| New Jersey | $18.07 | $1.09 | 1.97% | Northeast |
| New York | $18.81 | $0.59 | 2.36% | Northeast |
| Hawaii | $19.52 | $0.49 | 1.67% | West |
| District of Columbia | $19.70 | $0.94 | 1.79% | South |
| Massachusetts | $19.98 | $1.00 | 1.41% | Northeast |
| California | $20.77 | $0.38 | 1.31% | West |
How we calculated CPM.
CPM (cost per mille) is reported as total ad spend divided by total impressions, multiplied by 1,000. Data is aggregated from real estate Facebook and Instagram campaigns running on the Walled Garden ad infrastructure over a trailing 12 months ending June 2026.[1]
All campaigns in the dataset run under Meta's Special Ad Category for Housing, which limits targeting to age 18+, removes ZIP-level radius, and broadens audiences — pressures that structurally elevate CPMs compared to unrestricted verticals.[6] Third-party benchmarks from Statista, WordStream, Hootsuite, and Revealbot were used to validate the national CPM range.[2,3,4,5]
Questions about real estate Meta CPM.
Every number, footnoted.
- Walled Garden HQ — Aggregated Platform Data(2024–2026)
- Statista — Average CPM on Facebook in the United States(2024)
- WordStream / LocaliQ — Facebook Ads Industry Benchmarks(2024)
- Hootsuite — Facebook Advertising Benchmarks Report(2024)
- Revealbot — Facebook Ads Cost Report (Real Estate vertical)(2024)
- Meta Business Help Center — Special Ad Category for Housing(2025)
Run real estate ads with predictable CPMs.
Walled Garden's ad infrastructure handles Special Ad Category compliance, creative refresh, and budget pacing — so CPMs stay in the ranges shown above.
See pricing →