Original research on real estate Meta advertising.
Benchmark reports built from primary data across thousands of real estate Facebook and Instagram campaigns. Free to read. Free to cite.
- June 2026
2026 Real Estate Facebook Lead Cost Benchmark Report
State-by-state CPL, CTR, CPM, CPC and conversion-rate benchmarks across thousands of U.S. real estate Facebook & Instagram campaigns.
Published - June 2026
Best Performing Real Estate Facebook Ad Creatives (2026)
A visual teardown of the seller, buyer, mortgage, cash-offer, new-construction, and price-point creatives that best communicate the offer.
Published - June 2026
2026 Real Estate Meta CPM Benchmark Report
Auction CPM trends, state-level rate cards, regional comparisons, and 12-month seasonality for real estate Facebook & Instagram ads.
Published - June 2026
2026 Real Estate Meta Lead Quality Benchmark Report
A Lead Quality Index that pairs CPL with CTR, CPC and lead-to-close rate — so cheap leads that never convert are no longer mistaken for good ones.
Published - September 2026
2026 Metro Cost Per Lead Report — Real Estate Facebook & Instagram Ads
Modeled cost-per-lead estimates for 30 U.S. metros, with the full formula published, an open CC BY 4.0 dataset, and an embeddable chart.
Published - June 2026
Real Estate Facebook Ads by City — Top 25 U.S. Metros
City-by-city CPL, CPM, CTR, and budget calculators for the top 25 U.S. metros. Includes targeting playbooks and Special Ad Category compliance notes.
Published - June 2026
Mortgage Facebook Ads by City — Top 25 U.S. Metros
Metro-level Meta benchmarks for loan officers and mortgage teams across the top 25 U.S. markets — CPL, CPM, budget calculators, and compliant audience strategy.
Published - Forthcoming
2026 Facebook Ad CTR Benchmarks for Real Estate
Click-through-rate benchmarks by format, placement, and audience type.
Coming Q3 2026 - Forthcoming
State-by-State Seller Lead Costs
A focused cut on seller-acquisition CPL and conversion rates.
Coming Q4 2026 - Forthcoming
State-by-State Buyer Lead Costs
A focused cut on buyer-acquisition CPL and conversion rates.
Coming Q4 2026 - Forthcoming
Real Estate Facebook Ads by Price Point
CPL and conversion benchmarks segmented by listing price band.
Forthcoming - Forthcoming
Monthly Meta Ads Trends for Real Estate
Recurring monthly read on CPM, CPL, and lead-volume movement.
Ongoing