Benchmark reports built from primary data across thousands of real estate Facebook and Instagram campaigns. Free to read. Free to cite.
State-by-state CPL, CTR, CPM, CPC and conversion-rate benchmarks across thousands of U.S. real estate Facebook & Instagram campaigns.
A visual teardown of the seller, buyer, mortgage, cash-offer, new-construction, and price-point creatives that best communicate the offer.
Auction CPM trends, state-level rate cards, regional comparisons, and 12-month seasonality for real estate Facebook & Instagram ads.
A Lead Quality Index that pairs CPL with CTR, CPC and lead-to-close rate — so cheap leads that never convert are no longer mistaken for good ones.
City-by-city CPL, CPM, CTR, and budget calculators for the top 25 U.S. metros. Includes targeting playbooks and Special Ad Category compliance notes.
Metro-level Meta benchmarks for loan officers and mortgage teams across the top 25 U.S. markets — CPL, CPM, budget calculators, and compliant audience strategy.
Click-through-rate benchmarks by format, placement, and audience type.
A focused cut on seller-acquisition CPL and conversion rates.
A focused cut on buyer-acquisition CPL and conversion rates.
CPL and conversion benchmarks segmented by listing price band.
Recurring monthly read on CPM, CPL, and lead-volume movement.