Save $7K-$15K annually with a specialized ads platform

Walled Garden vs Sierra Interactive

Specialized Facebook & Instagram Ads Platform vs all-in-one CRM with ads bundled.

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Quick Answer

Sierra Interactive Sierra Interactive is a real estate IDX + CRM platform ($500-$1,300/mo) with built-in lead-capture sites, drip campaigns, and PPC management. Walled Garden HQ Walled Garden HQ is a specialized Facebook & Instagram Ads Platform ($97-$497/mo plus a per-campaign fee of $14 + 15% of ad spend) with proprietary ad infrastructure (no agent Facebook ad account required), 100+ templates, AI targeting, and automatic Meta Special Ad Category compliance. If you need a bundled CRM/IDX, choose Sierra Interactive. If you want a best-in-class Facebook & Instagram Ads Platform without bundling, choose Walled Garden HQ and save $4,536-$14,436 annually.

Side-by-Side Comparison

Exactly how Walled Garden HQ and Sierra Interactive compare across pricing, infrastructure, and compliance.

Monthly Cost
Walled Garden
$97-$497
Sierra Interactive
$500-$1300+
Setup Fee
Walled Garden
$0
Sierra Interactive
$500-$2,500
Contract
Walled Garden
Month-to-month
Sierra Interactive
Annual commitment
Facebook & Instagram Ad Templates
Walled Garden
100+ real estate templates
Sierra Interactive
Limited / bundled module
Proprietary Ad Infrastructure
Walled Garden
Yes — no agent FB ad account required
Sierra Interactive
No — agent provides ad account
Meta Special Ad Category Compliance
Walled Garden
Automatic, mandatory
Sierra Interactive
Manual setup
CRM / IDX Included
Walled Garden
No (integrates with yours)
Sierra Interactive
Yes (bundled)
Setup Time
Walled Garden
2 minutes
Sierra Interactive
1-4 weeks

Annual Cost Comparison

Real cost breakdown for Facebook & Instagram advertising capabilities

Walled Garden HQ

Monthly$97-$497
Setup Fee$0
ContractCancel anytime
Annual Total$1,164-$5,964
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Sierra Interactive

Monthly$500-$1300+
Setup Fee$500-$2,500
ContractAnnual commitment
Annual Total$6,000-$15,600+
Includes CRM + IDX + bundled ads module

Save $4,536-$14,436 Annually

Specialized Facebook & Instagram ads without paying for bundled CRM features you may not need

Why Teams Choose Walled Garden HQ

Purpose-built for Facebook & Instagram advertising without enterprise overhead

A Fraction of the Cost

$97-$497/mo plus a per-campaign fee of $14 + 15% of ad spend vs $500-$1300/mo. Save $4,536-$14,436 annually without sacrificing ad performance.

Proprietary Ad Infrastructure

Agents do not need their own Facebook ad account. The Walled Garden platform handles billing, permissions, and compliance — automatically.

Automatic Special Ad Category

Meta Special Ad Category compliance is built-in on every campaign — a core differentiator vs bundled-ad modules.

When Sierra Interactive Makes Sense

Sierra Interactive may be the better choice if you:

  • Are building an IDX-driven lead capture site as your primary funnel
  • Want a fully managed PPC service across real estate google ads and Facebook combined
  • Need built-in drip campaigns and lead nurturing inside one platform
  • Have $6,000+/year of total marketing budget you want bundled with a CRM

But if you already have a CRM and want best-in-class Facebook & Instagram ads, Walled Garden HQ delivers superior results at a fraction of the cost.

MR

"Sierra was great for our IDX site but we were paying for ad management we never used. We kept Sierra for the website, moved Facebook ads to Walled Garden's Branded Platform for our 12 agents, and saved $11K/year while doubling our lead volume."

Mark Reeves

Broker/Owner, Reeves Realty Group

Frequently Asked Questions

Sierra Interactive is an all-in-one IDX + CRM platform with PPC management as a service ($500-$1,300/mo). Walled Garden HQ is a specialized Facebook & Instagram Ads Platform ($97-$497/mo plus a per-campaign fee of $14 + 15% of ad spend) with self-serve campaign creation, proprietary ad infrastructure, and automatic Meta Special Ad Category compliance. If you need an IDX site, choose Sierra. If you want best-in-class Facebook ads without bundling, choose Walled Garden.

Yes. Most teams keep their Sierra IDX site and use Walled Garden HQ for Facebook & Instagram ads. Leads from Walled Garden campaigns can be routed into Sierra's CRM via webhook or Zapier so all your contacts live in one system.

Because we don't bundle an IDX website, CRM, or done-for-you PPC management. Walled Garden HQ focuses on one thing: a self-serve Facebook & Instagram Ads Platform with proprietary ad infrastructure. You pay for ads software, not for services you may not use.

Yes. Meta Special Ad Category compliance is automatic, mandatory, and a core differentiator of the Walled Garden platform — every campaign is configured for housing rules whether you launch it yourself or through Agency Mode.

Yes — and more compliantly. Walled Garden's Agency Mode lets mortgage and title companies provide the platform to agent partners with separate billing per agent, which keeps the structure RESPA-conscious. Sierra does not separate billing this way.

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