Chime rebranded to Lofty in November 2023. This page is kept for readers searching the old name; see our current comparison at /vs-lofty.
Get superior Facebook ads with 100+ templates and automatic compliance — without paying $500+/mo for a CRM and website you may already have.
Chime is an all-in-one real estate platform ($499-1,500+/mo + setup fees) that bundles an IDX website, AI-powered CRM, lead generation, and team management. Walled Garden is a specialized Facebook and Instagram ads platform ($97-497/mo plus a per-campaign fee of $14 + 15% of ad spend, no setup fee) with 100+ templates, AI targeting, and automatic Special Ad Category compliance. If you need a full tech stack from scratch, Chime bundles everything. If you already have a CRM and website and want best-in-class Facebook ads with automatic compliance, Walled Garden saves you $4,800-$12,000+ annually.
See how Walled Garden and Chime compare across pricing, features, compliance, and value.
| Feature | Walled Garden | Chime |
|---|---|---|
| Monthly Cost | $97-$497 | $499-$1,500+ |
| Annual Cost | $1,164-$5,964 | $5,988-$18,000+ |
| Setup Fee | $0 | $500+ |
| Pre-Built Ad Templates | 100+ | Limited |
| Setup Time (First Ad) | 2 minutes | 1-3 weeks (onboarding) |
| White-Label Branding | Yes (Branded) | Limited |
| CRM Included | No (ads-focused) | Yes |
| IDX Website Included | No (ads-focused) | Yes |
| Special Ad Category Compliance | Automatic | Manual |
| AI Ad Targeting | Yes | Yes (AI assistant) |
| Multi-Agent Billing | Yes — per-agent ad spend | Team plans available |
| Long-Term Contract | No | Annual commitment typical |
Purpose-built advertising vs bundled ad tools
$97-497/mo vs Chime's $499-1,500+/mo. Stop paying for bundled features you already have from other tools.
Massive real estate template library vs Chime's limited ad creative tools. Launch professional campaigns in 2 minutes.
Special Ad Category compliance handled automatically. No manual setup, no Fair Housing violations. Chime requires manual configuration.
Each agent controls their own advertising budget with separate billing. No co-mingled funds. Audit-ready advertising structure.
What you actually pay over 12 months
Potential savings: $5,324-$12,536+ in your first year
Chime may be the better choice if you:
But if you already have a CRM and website and want best-in-class Facebook ads with 100+ templates, automatic compliance, and multi-agent billing, Walled Garden delivers superior results and saves $5,000-$12,000+ annually.
Keep your CRM, upgrade your Facebook ads
Your CRM, website, and workflows stay exactly as they are
Sign up free, no credit card required, 2-minute setup
Route Facebook leads directly into Chime CRM via Zapier or webhook
Use 100+ templates with AI targeting and automatic compliance
Works alongside Chime — no conflicts, no migration needed
"We were spending $1,200/month on Chime mainly for the ad tools, but our agents already had CRMs they preferred. We moved Facebook advertising to Walled Garden at $297/month and kept using Chime just for the website. Our ad quality improved immediately with the templates, and compliance is completely automated now. Saved over $10,000 in the first year."
Karen Torres
Managing Broker, Phoenix AZ • 18-agent brokerage
Join 2,500+ agents getting 100+ templates, AI targeting, and automatic compliance — saving thousands vs all-in-one platforms
No credit card required • 2-minute setup • Cancel anytime
See how Walled Garden compares to other platforms
Agents, teams and loan officers use Walled Garden to launch Facebook and Instagram campaigns without an ads manager. Start your free trial today, no credit card required.
✓ No Credit Card Required • ✓ 10-Day Free Trial • ✓ Cancel Anytime