Walled Garden HQ vs Evocalize for Co-Marketing Ads

Evocalize and Walled Garden HQ both support agent/partner co-marketing, but they are built around different cost models: Evocalize splits one shared ad program's cost between two partners automatically, while Walled Garden HQ bills every user separately for their own ad spend. Below is a neutral, source-based comparison.

Disclosure: Walled Garden HQ publishes this page and is a competitor of Evocalize.

Side by side

Evocalize figures retrieved October 7, 2026 from evocalize.com/solutions/co-market-with-partners. Walled Garden HQ figures come from its own product facts.

Comparison of Walled Garden HQ and Evocalize on scope, cost model, channels and billing, for co-marketing ads between agents and partners such as loan officers.
DimensionEvocalizeWalled Garden HQ
ScopeCo-marketing platform that runs one ad program carrying both partners' brands.Facebook & Instagram campaign platform with templates, Creative Studio and Sage, plus a multi-account Branded Platform.
Cost modelProgram cost split between the two partners and calculated automatically ("patented cost-sharing structure"); example $780/mo split $470 agent / $310 partner.Per-user billing: each user adds their own card and pays Meta directly. Under Branded/Agency Mode each user adds their own card and pays Meta directly, so the organization carries no ad-spend float or liability.
Plan pricingNot publicly disclosed.Branded $497/mo plus $497 setup, plus $14 flat + 15% of ad spend per campaign.
ChannelsGoogle Search, Google Display, Facebook, Instagram and TikTok.Facebook and Instagram only.
Who sees the ad / contactsEvery ad carries both partners' brands; contacts go to both partners at the same time.Templates, Creative Studio and Sage support each user's own campaigns on the Creative Studio and Sage tools.

Proportional cost split vs separate per-user billing

Evocalize's model centers one shared program: the two partners' ad spend and fees are combined into a single cost that the platform's cost-sharing structure divides between them automatically. That can simplify bookkeeping for a pair who want one program and one bill to split.

Walled Garden HQ instead keeps every user's billing separate. On the Branded plan, each person who runs a campaign adds their own card and pays Meta directly for their own media; the organization's bill from Walled Garden HQ is the subscription and the per-campaign fee, not ad spend. Walled Garden separates billing per user, so a loan officer or title rep never pays for, pools, or reimburses an agent's ad spend — a structural control that supports RESPA-conscious co-marketing. Whether a specific arrangement complies with RESPA depends on the services exchanged and their value; this is general information, not legal advice.

A pair who want a single combined program and bill, with ads that always show both brands together, may find Evocalize's model fits. An organization — such as a brokerage or a lender's branded platform — that wants to keep each person's ad spend and card on their own account, with no party paying or pooling spend for another, is the structure Walled Garden HQ's per-user billing is built around. This is general information, not legal advice about how any specific arrangement should be structured.

For the full compliance picture on this kind of partnership, see the co-marketing rules for real estate Facebook ads, the mortgage Facebook ads guide for loan officers, and the branded platform for loan officers.

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Frequently asked questions

Evocalize describes a "patented cost-sharing structure" where a single co-marketed ad program's cost is calculated and split automatically between the two partners, illustrated on its site with a $780/month program split $470 agent / $310 partner. Walled Garden HQ bills per user instead: on the Branded plan, each user adds their own card and pays Meta directly, so no one pools or reimburses another user's ad spend. Walled Garden separates billing per user, so a loan officer or title rep never pays for, pools, or reimburses an agent's ad spend — a structural control that supports RESPA-conscious co-marketing. Whether a specific arrangement complies with RESPA depends on the services exchanged and their value; this is general information, not legal advice.

Walled Garden HQ publishes its pricing: the Branded plan is $497/mo plus a $497 setup fee, and every campaign launched through the platform carries $14 flat + 15% of ad spend per campaign. Evocalize does not publish plan pricing on its public page; only the illustrative $780/mo example program is shown.

Evocalize's public page names Google Search, Google Display, Facebook, Instagram and TikTok. Walled Garden HQ runs Facebook and Instagram only.

Evocalize states that every ad carries both partners' brands and that contacts go to both partners at the same time. Walled Garden HQ's Branded Platform lets an organization see the campaigns its own users run and follow up with that user about the leads, rather than routing every contact to a second outside party by default.

No. Neither platform's cited public materials describe using Lookalike Audiences or Special Ad Audiences, and this page does not recommend them. Special Ad Audiences were discontinued by Meta in 2022, and Lookalike Audiences are not available for U.S. housing-related ad categories.