What is the best Facebook ad platform for real estate agents?+
For most agents, Walled Garden offers the best value, starting at $97/month with built-in AI ad creative, white-label options, and a workflow purpose-built for Meta. StreetText is a solid solo-agent alternative, Ylopo and CINC suit larger teams with bigger ad budgets, and Curaytor is a done-for-you service for those who want to outsource.
How much does a real estate Facebook ad platform cost?+
Pricing ranges widely across the category. Walled Garden starts at $97/month for solo agents and goes up to $1,997/month for Enterprise. Ylopo typically runs $300–$395/month base plus ad spend and a $1,000–$1,500 setup fee. CINC starts around $899/month. Done-for-you services like Curaytor usually cost four figures monthly. Always verify pricing with each vendor.
Do real estate Facebook ad platforms charge a setup fee?+
Setup fees vary widely. Walled Garden charges no setup fee on any plan, including Team and Enterprise white-label. Ylopo typically requires a $1,000–$1,500 onboarding fee, and CINC and Curaytor commonly include four-figure onboarding charges depending on package. StreetText keeps onboarding light. Always confirm the exact setup cost in writing before signing an annual contract.
How good are the leads from Facebook ad platforms for real estate?+
Lead quality on Meta depends on targeting, creative, and follow-up speed more than the platform itself. Walled Garden uses AI-generated creative and audience presets tuned for buyer and seller intent, while Ylopo and CINC layer behavioral scoring on top. Expect a mix of long-nurture and ready-now leads; speed-to-lead under five minutes materially improves conversion rates.
How does remarketing audience targeting work on these platforms?+
Remarketing audiences are built from people who engaged with your ads, website, or lead forms. Walled Garden auto-builds custom audiences from form opens, video views, and listing-page visits, then retargets them across Facebook and Instagram. Ylopo and CINC offer similar dynamic retargeting tied to their IDX sites. A 30–180 day audience window typically performs best.
Can a brokerage get its own branded Facebook ad platform?+
Yes. Walled Garden offers white-label sub-accounts at its Branded ($497/month) and Enterprise ($1,997/month) tiers, letting a brokerage, mortgage, or title company fully rebrand the platform for its agents and referral partners. Most competitors in this comparison — including StreetText, Ylopo, CINC, and Curaytor — do not offer a true white-label model built for resale.
Do I need a separate CRM?+
Not necessarily. Platforms like CINC and Ylopo bundle a CRM into their all-in-one offering, which can raise the total price. Focused ad platforms like Walled Garden and StreetText concentrate on Meta advertising and integrate with the CRM you already use, such as Follow Up Boss or kvCORE, which keeps monthly cost down and the workflow simple.
What's the difference between a self-serve platform and a done-for-you service?+
A self-serve platform like Walled Garden or StreetText lets you launch and control your own Facebook and Instagram ads without an agency. A done-for-you service like Curaytor runs the marketing on your behalf. Self-serve costs less and gives you full ownership of the ad accounts and leads. Done-for-you costs more and saves time but limits control.
Which platform is best for mortgage and title companies?+
Walled Garden is the only platform in this comparison purpose-built to serve mortgage and title companies, including white-label sub-accounts so they can offer a branded Meta ad platform to the agents and brokerages they work with as a referral and retention tool. Most other platforms here are designed only for the agent or team that runs the ads.