Best Real Estate Facebook Ad Platforms
There is no single best platform — the right one depends on whether you want to run ads yourself, have them generated from your MLS feed, or buy advertising as part of a website and CRM package. If you want to build and run your own Facebook and Instagram campaigns from real estate templates, Walled Garden HQ and StreetText both publish their pricing and are built for that. If you want listings pulled from an MLS feed, look at Lone Wolf Boost or an IDX platform such as Real Geeks, Ylopo or Lofty. If you want complete control and no software fee, Meta Ads Manager is free to use and you pay only for ads.
Five platforms at a glance
| Platform | What it is | Public pricing | MLS/listing feed |
|---|---|---|---|
| Walled Garden HQ | Facebook & Instagram campaign creation with ad templates, Creative Studio, lead forms and routing, and a multi-account Branded Platform. | Solo $97/mo, Advanced $297/mo, Branded $497/mo, Enterprise $1,997/mo; $14 flat + 15% of ad spend per campaign | No |
| StreetText | Real estate marketing platform bundling Facebook/Instagram ad templates, lead remarketing and AI text follow-up. | Grow $59/mo (10 ads/mo), Pro $129/mo (30 ads/mo), Scale $199/mo (unlimited); annual billing advertised as "2 months free". Add-ons: Conversations texting $39–$79/mo, Managed Ads from $300/month, sub-accounts $50/mo. 7-day free trial. | No |
| Ylopo | AI-driven marketing and lead-generation platform with an IDX site, dynamic Facebook/Instagram catalog ads, remarketing and AI follow-up, designed to work alongside your existing CRM. | Not publicly disclosed. Tiers are listed as Solo, Growing Team and Complete, with "pricing scales to your market" and quotes given via demo. | Yes |
| Lofty (formerly Chime) | All-in-one CRM and IDX website platform with add-on managed social advertising. | Not publicly disclosed — Agent, Team, Broker and Enterprise tiers all say "Request Pricing". Published fee terms: sphere ads require a 15% ad management fee and CRM Professional Plan or above; lead-generation ads require a 20% ad management fee. | Yes |
| Meta Ads Manager | Meta's own self-serve tool for creating, managing and reporting on Facebook and Instagram ads. | The tool is free; you pay only for ads. | No |
Walled Garden HQ's own limitations, stated plainly: No MLS feed, no IDX website, and no built-in CRM. Facebook and Instagram only. Listings are entered manually or pulled from a listing URL. There is no MLS or IDX feed integration.
See the full 8-platform comparison
The full version compares all 8 platforms on pricing, how ad spend is handled, MLS integration, setup requirements and limitations, with a source link for every figure.
See the full 8-platform comparison