Definition
Ad Spend Separation: The practice of ensuring that advertising costs are paid directly by the party who benefits from the advertising. Ad spend separation creates clear audit trails and prevents the appearance of improper payments.
Why This Matters in Real Estate
Ad spend must remain separate from services. When organizations pay for agent advertising, it can create RESPA concerns. Separate billing ensures each party pays for their own advertising directly.
How Walled Garden Uses This Concept
Each Walled Garden user enters their own payment method and pays for their own campaigns. Organizations never touch ad spend, and billing flows directly from the individual to Meta through the platform.