Definition
Advertising Infrastructure: The underlying systems that manage billing, permissions, lead routing, and compliance for advertising at scale. In real estate, advertising infrastructure replaces the need for individual Ads Manager expertise by providing a centralized platform with distributed billing.
Why This Matters in Real Estate
Real estate advertising requires compliance with both Meta's Special Ad Category rules and federal regulations like RESPA. Without proper infrastructure, organizations either take on compliance risk or exclude advertising from their service offerings entirely.
How Walled Garden Uses This Concept
Walled Garden provides advertising infrastructure that handles campaign creation, audience targeting, lead routing, and billing separation. Each user maintains their own budget through direct payment, creating an audit-ready advertising structure.