Definition
Centralized Ad Dashboard: A single interface that provides visibility and control over advertising campaigns across multiple users, accounts, or locations. Centralized dashboards enable oversight without requiring access to individual ad accounts.
Why This Matters in Real Estate
Brokerages, teams, and organizations need visibility into advertising activity without managing individual ad accounts. A centralized dashboard provides this oversight while maintaining billing separation.
How Walled Garden Uses This Concept
Agency Mode provides a centralized ad dashboard where organizations can view all agent campaigns, monitor spend, and track lead flow—without touching agent billing or ad accounts.