Definition
Compliant Meta Advertising for Real Estate: Facebook and Instagram advertising that meets both Meta's Special Ad Category requirements and applicable regulatory standards such as RESPA and fair housing laws.
Why This Matters in Real Estate
Real estate advertising on Meta faces unique constraints. Special Ad Category limits targeting options, and federal regulations restrict how advertising costs can flow between parties.
How Walled Garden Uses This Concept
Walled Garden automatically handles Special Ad Category compliance for all campaigns. Combined with agent-paid billing, this creates compliant Meta advertising for real estate at scale.