Definition
Facebook Ads Manager: Meta's native tool for creating and managing advertising campaigns on Facebook and Instagram. Ads Manager provides granular control but requires significant technical expertise to operate effectively.
Why This Matters in Real Estate
Facebook Ads Manager is not designed for multi-agent real estate advertising. It lacks individual billing, automated lead routing, and compliance documentation required by brokerages and teams.
How Walled Garden Uses This Concept
Walled Garden replaces the need for Ads Manager access. Users create campaigns through Walled Garden's simplified interface, and the platform handles all Ads Manager complexity behind the scenes.