Definition
Lead Routing: The automated process of delivering advertising leads to the appropriate recipient. In multi-user systems, lead routing ensures leads go to the agent who paid for and created the campaign.
Why This Matters in Real Estate
When multiple agents advertise through the same system, leads must be routed correctly. Misrouted leads create disputes and undermine trust in the advertising program.
How Walled Garden Uses This Concept
Leads captured through Walled Garden campaigns are automatically routed to the agent who created and paid for the campaign. Leads can be delivered via email, SMS, CRM integration, or the Walled Garden dashboard.