Definition
Meta Ad Infrastructure: Technology systems that connect directly to Meta's advertising API to create, manage, and optimize Facebook and Instagram ad campaigns. Meta ad infrastructure abstracts the complexity of Ads Manager into purpose-built workflows.
Why This Matters in Real Estate
Meta's native Ads Manager is designed for individual advertisers or agencies, not for organizations managing advertising across multiple users. Meta ad infrastructure bridges this gap by providing multi-user capabilities with proper role separation.
How Walled Garden Uses This Concept
Walled Garden connects directly to Meta's API to handle campaign creation, Special Ad Category compliance, and lead capture. Users never need to access Ads Manager directly.