Definition
Multi-User Advertising System: An advertising platform designed to support multiple users with individual accounts, billing, and permissions. Unlike single-user ad accounts, multi-user systems provide role separation and distributed control.
Why This Matters in Real Estate
Facebook Ads Manager is not designed for multi-agent real estate advertising. It lacks the structural separation needed for compliance and does not support distributed billing without complex workarounds.
How Walled Garden Uses This Concept
Walled Garden is built as a multi-user advertising system from the ground up. Each agent has their own profile, payment method, and campaign history, while organizations maintain oversight without financial entanglement.