Definition
RESPA-Conscious Advertising Framework: An advertising structure designed to comply with the Real Estate Settlement Procedures Act. RESPA-conscious frameworks ensure that advertising programs do not create prohibited referral fee arrangements.
Why This Matters in Real Estate
RESPA prohibits giving or receiving anything of value for referrals of settlement services. Advertising paid for by title companies or lenders on behalf of agents could be construed as such payments.
How Walled Garden Uses This Concept
Walled Garden provides a RESPA-conscious advertising framework by ensuring each agent pays for their own advertising directly. Organizations facilitate the program but never touch ad spend.