Your Brand. Your Buyers. New Construction Marketing, Simplified.
Launch high-performing Facebook & Instagram ads from your own fully branded platform—built for home builders and new construction teams who want a steady pipeline of qualified buyer leads.
Stop Losing Buyer Leads to Realtors Running Their Own Ads
You built the community. You're offering the incentives. But agents are capturing your buyers with their own Facebook ads—and taking the commission.
Competing with agent ads for your own communities
Inconsistent marketing across multiple communities
Expensive agencies that don't understand new construction
No control over messaging or brand consistency
Leads getting lost between online inquiries and sales team
Slow turnaround times for launching new community campaigns
Built for Home Builders Who Want Control & Results
Everything you need to market your communities, generate qualified leads, and keep your sales team busy.
Community-Specific Campaigns
Target by community, floor plan, price point, and buyer demographics. Each community gets its own optimized campaign.
Builder Incentive Templates
Pre-built templates for rate buydowns, closing credits, design center allowances, and seasonal promotions.
Model Home Open House Ads
Drive traffic to weekend events with geo-targeted ads. Track attendance and follow-up with interested visitors.
Custom Audience Building
Retarget website visitors and model home tour attendees with Custom Audiences built from your own first-party data (Lookalikes are unavailable for Housing ads).
Lead Routing & CRM Integration
Automatically route leads to the right sales agent by community. Integrate with Builder CRMs and sales systems.
Multi-Community Dashboard
Manage all communities from one platform. See which communities are generating leads and adjust budgets in real-time.
Who Uses Walled Garden?
From production builders to custom home builders, we support every type of new construction business.
Production Builders
Scale marketing across 20+ communities with consistent branding and messaging
40% lower cost per lead vs. agencies
Custom Home Builders
Showcase luxury builds, craftsmanship, and premium finishes to qualified buyers
3x faster campaign launch
Developer Groups
Market master-planned communities with lifestyle messaging and community amenities
Consistent ROI tracking
Builder Sales Teams
Empower on-site sales with self-serve ads for quick-close inventory and specials
Real-time lead notifications
Builders Using Walled Garden See...
Lower Cost Per Lead
vs. traditional marketing agencies
Faster Campaign Launch
from concept to live ads
Brand Control
your platform, your buyers, your data
Common Questions from Builders
Can I brand the platform with my builder logo?
Absolutely. Walled Garden is a fully white-labeled platform. Your logo, colors, domain, and branding appear throughout the entire platform. Your buyers see your brand, not ours.
How does lead routing work for multiple communities?
Each community can have its own lead routing rules. Leads automatically flow to the right sales agent based on community, price point, or availability. Set up rules once and let the system handle distribution.
Do you have templates for builder incentives?
Yes! We have pre-built templates for rate buydowns, closing cost credits, design center allowances, move-in ready specials, and seasonal promotions. All optimized for Facebook's ad policies.
Can my sales team run their own ads?
Yes. Your on-site sales consultants can launch community-specific campaigns directly from the platform. Set budgets and approval workflows to maintain control while empowering your team.
How quickly can I launch a new community campaign?
Most builders launch their first campaign in under 10 minutes. Select a template, add your community photos and details, set your budget, and publish. No agency delays or back-and-forth.
What's the pricing for builders?
Pricing scales with your business. Whether you're managing 3 communities or 30, we have a plan that fits. Schedule a builder demo to discuss your specific needs and get custom pricing.
See How Top Builders Market Their Communities
Schedule a personalized demo and see how Walled Garden can become your builder's branded lead generation engine.