Specialized Facebook & Instagram Ads Platform vs all-in-one CRM with ads bundled.
CINC CINC (Commissions Inc) is an enterprise real estate CRM + IDX platform ($899-$2,500/mo) with managed Facebook and google ads for real estate, AI lead nurturing, and a 12-month contract. Walled Garden HQ Walled Garden HQ is a specialized Facebook & Instagram Ads Platform ($97-$497/mo) — month-to-month, no setup fee, with proprietary ad infrastructure (no agent Facebook ad account required) and automatic Meta Special Ad Category compliance. If you need a bundled CRM/IDX, choose CINC. If you want a best-in-class Facebook & Instagram Ads Platform without bundling, choose Walled Garden HQ and save $9,576-$24,036 annually.
Exactly how Walled Garden HQ and CINC compare across pricing, infrastructure, and compliance.
| Feature | Walled Garden | CINC |
|---|---|---|
| Monthly Cost | $97-$497 | $899-$2500+ |
| Setup Fee | $0 | $1,500-$5,000 |
| Contract | Month-to-month | Annual commitment |
| Facebook & Instagram Ad Templates | 100+ real estate templates | Limited / bundled module |
| Proprietary Ad Infrastructure | Yes — no agent FB ad account required | No — agent provides ad account |
| Meta Special Ad Category Compliance | Automatic, mandatory | Manual setup |
| CRM / IDX Included | No (integrates with yours) | Yes (bundled) |
| Setup Time | 2 minutes | 1-4 weeks |
Real cost breakdown for Facebook & Instagram advertising capabilities
Save $9,576-$24,036 Annually
Specialized Facebook & Instagram ads without paying for bundled CRM features you may not need
Purpose-built for Facebook & Instagram advertising without enterprise overhead
$97-$497/mo vs $899-$2500/mo. Save $9,576-$24,036 annually without sacrificing ad performance.
Agents do not need their own Facebook ad account. The Walled Garden platform handles billing, permissions, and compliance — automatically.
Meta Special Ad Category compliance is built-in on every campaign — a core differentiator vs bundled-ad modules.
CINC may be the better choice if you:
But if you already have a CRM and want best-in-class Facebook & Instagram ads, Walled Garden HQ delivers superior results at a fraction of the cost.
"CINC locked us into $1,800/mo for 12 months — most of that was managed ads that ran the same templates everyone else gets. We replaced just the ads piece with Walled Garden's Branded plan, kept our existing CRM, and our cost-per-lead dropped 40%."
Amber Chen
Team Lead, Chen + Co Real Estate
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